Latest Happenings

Hello!

Sharing with you below some of our latest agency updates, including new work and new team members. We’re thrilled to announce our most recent new business win - creative AOR for Makita Tools. Our first campaign is expected this Fall. This marks a series of recent growth, both organic and net new, with brands including Coach, Chick-fil-A, Orange Apron Media, and the Arthur Blank Family Foundation.

RETAIL MEDIA NETWORK EXPERTISE // THE HOME DEPOT

Orange Apron Media

Trade School has played a pivotal role in helping The Home Depot build and scale their Retail Media Network, with over 20 Trade Schoolers now fully dedicated to that line of business. In addition to providing strategic consulting, marketing support, and sales enablement, we also recently led the naming and rebrand of their network, transforming it from Retail Media+ to Orange Apron Media. We also orchestrated the inaugural "InFronts 2024 Marketing Summit" this March, which garnered over 850 attendees from top Advertisers, and reinforced The Home Depot’s standing as an industry leader in retail media. Trade School led the brand positioning, naming, visual identity design, and all supporting marketing materials for both Orange Apron Media and the InFronts Summit. See a quick recap of the InFronts event here:

EPISODIC SERIES // SOUTHWEST AIRLINES

Tomorrow, Together

We’ve partnered as an extension of Southwest Airline's Internal Corporate Communication team to develop a series of videos focused on educating staff on upcoming organizational changes and initiatives. Here’s a quick sizzle reel of the work:

DYNAMIC CREATIVE ENGINE // COACH

Production at Scale

This spring Coach, the global fashion house, embarked on a transformative journey to enhance its brand presence and innovate its digital content creation to bolster global marketing initiatives. As part of a test and learn workflow project, they partnered with Trade School on a 6 week sprint - during which we successfully delivered over 1,000 unique assets tailored for 14 different channel types across digital, social, and email.

GROWING TEAMS

New Trade Schoolers

As we continue to bring in new clients and expand our service offerings, we’re excited to welcome new talent across the agency. Our work and culture has attracted team members from top agencies and brands including: Crispin, David and Goliath, Meta, The Variable, BCG Brighthouse, FCB Chicago, Wunderman Thompson, Collective Voice, and more.