About Us
Our story.
Trade School was born out of independent agency, 22squared. After six years as Content Agency of Record for one of the world’s largest retailers, The Home Depot, we recognized the need for a different model to help clients scale the creation of effective, audience-based content. So in 2020, we built Trade School.
Since then, we’ve added new client partners and tripled in size.
Our name.
Historically, a trade school is an institution that prepares students for the workforce in a shorter time than traditional colleges.
This Trade School is a company that prepares and accelerates brands into new media.
Quick facts.
2020
Year Founded
130
Number Of Employees
100%
Employee-Owned
Headquartered In Atlanta • Non-SAG
Our culture.
The culture at Trade School is built around 5 key values: Grit, Creativity, Inclusivity, Entrepreneurship, and Accountability.
And, with the name Trade School, woven into these values is a commitment to continuous learning and growth. We believe in providing ample opportunities for our team members to develop their skills and pursue their passions, recognizing that each individual contributes uniquely to our collective success. We also embrace the concept of "culture-add" rather than "culture-fit," and we actively attract and celebrate diverse perspectives, backgrounds, and experiences.
We also like to have a little fun along the way.
Diversity & Inclusion
We are committed to cultivating an equitable environment where every voice is heard and every person is included. Our Diversity & Inclusion Council includes representation across various ethnicities, ages, disciplines, and levels, and leads our intentional recruiting, training, inclusive strategies, and event programming which is focused on turning empathy into action.
Discover more about our D&I goals and ongoing initiatives at our Count Me In resource site, where our dedication to creating an inclusive workplace is transparent and accessible to all.