News

Congratulations to our Chief Inclusion Officer, Janis Middleton for being named a finalist in the DE&I Advocate category.

Head of Production, Matt Silliman featured in Canvas Rebel discussing Trade School's innovative approach to advertising and production. Matt shares how we've fostered a collaborative roundtable approach that streamlines creativity, enhances efficiency, and meets the dynamic needs of modern marketers

Check out some insights shared in Digiday by Desiree Marchetti Russell, our Influencer Programming Director, from paid media strategies, to the rise of virtual influencers, and the impact on e-commerce.

Check out Janis Middleton’s advice on cross-cultural friendships and offer insights on how to build meaningful and respectful relationships across diverse backgrounds.

Kimberly Mayo, Executive Director of Retail Media, explains how agencies are aiding prominent brands in expanding their retail media business and navigating the complexities of the evolving retail landscape.

Check out John Stapleton in Digiday, on just one of the many ways we're harnessing the power of AI to create engaging content.

Learn from our Head of Strategy, Brandon Murphy on the changing nature of brand building in today’s complex landscape.

Check out our shoutout in AdAge, highlighting THD’s ‘Skelly’ in light of fall festivities.

The launch of our Embrace: Inclusion Strategy Offering turned heads at AdExchanger! Led by Janis Middleton, Embrace, ensures DE&I efforts are built in - not bolted on.

Learn how Genna Franconi and the Trade School crew are approaching Influencer Marketing and their continuous forward thinking in the technology space.

For the 15th annual Shorty Awards, our episodic series made for The Home Depot wins in the instructional video category.

Our Head of Creative Innovation took a trip to Chicago to speak on adapting to change and always innovating.

Check out what our Founder, Genna Franconi has to say about the evolving nature of content needs and how Trade School has hacked the code.

Get to know our Head of Production, Matt Silliman, and how he makes stunning content by day and spins the turntables by night.

Hear from our Strategy and Transformation Lead, Brandon Murphy, on why Retail Media is a central focus as the marketing landscape continues to change.

When it comes to being Built for What’s Next, we dive into emerging technologies and new processes that help inform marketing tactics.

Tips from Matt Silliman - our head of production and resident DJ - on how brands can best leverage the power of music.

A deeper dive with our co-founder on how she’s leading the agency through a rapidly changing landscape, and how starting a new venture three weeks before a global pandemic will test your resolve.

Hear Genna Franconi, cofounder and managing director of Trade School discuss the agency’s unique approach to content creation.

Learn how we can get back the precious downtime that morning commutes used to give us now that many of us are working from home.

John Stapleton, Head of Creative, talks with Muse about how brands need to adopt new models for creating content.

See how social content creators who monitor trends are leveraging a brand’s voice to get personal with consumers.

Hear Genna Franconi talk about her path to launching Trade School.