Great meeting you!
Brooke - thank you so much for taking the time to chat with us! It was lovely to meet you and we look forward to the opportunity to work together. Sharing with you here a quick overview of the agency and some of our work samples.
Talk soon!
Trade School quick facts.
2020
Year Founded
120
Number Of Employees
100%
Employee-Owned
Headquartered In Atlanta
Non-SAG
Built for what’s next.
Trade School has been a long time partner of The Home Depot, helping the brand and their supplier partners scale the creation of effective content across multiple channels, including video, social, digital, and .com.
Trade School combines the strategic rigor and creativity of an agency, with the speed and flexibility of in-house production. This offers clients a new alternative to the traditional agency model to accelerate content creation without compromising on quality.
We often work as an extension of clients’ in-house teams, as today’s content volume demands typically outpace internal capacity. In-House+ helps clients augment their staff quickly and efficiently with specialty skill sets and omni-channel expertise. We integrate into existing workflows and systems to provide seamless collaboration.
Our services.
We’ve built a simplified, integrated model around three core disciplines. Many clients leverage all of our services, while others tap into specific offerings based on business needs.
Strategy
Content Strategy
Influencer Marketing
Data & Measurement Strategy
MarTech Consultation
Creative
Full-Funnel Campaigns
Social Content
Editorial & Email
Episodic Video
Production
Live Action
Photography / Videography
Editorial & Motion Graphics
Dynamic Creative
Work examples.
No matter the project or platform, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality. Here are some examples of our work that include product photography.
THE HOME DEPOT
You’ve Never Been More Ready
This campaign is targeted at home remodelers, empowering them to get started on that project by showing them that The Home Depot has the tools, services, and know-how to help make their dreams a reality. We developed a platform that would resonate across our six audiences, “You’ve Never Been More Ready,” then planned and executed one massive production to create hundreds of pieces of highly-personalized and scalable content across digital, social, and .com.
THE HOME DEPOT
Moving Essentials
We create a significant volume of personalized content to help The Home Depot connect with multiple types of audiences across various DIY consumer journeys. One key entry point for the brand is the process of moving, so we’ve built a robust strategic framework and resulting content library to fuel our always-on, omni-channel campaigns for reaching new homebuyers across their nuanced moving journeys. Content is concepted and produced with volume and flexibility top of mind to maximize production dollars.
THE HOME DEPOT
EcoSmart Light Bulbs
This small scale custom production was to help The Home Depot launch new products for EcoSmart Light Bulbs, and included both stills and video. Since light bulb brand purchases are typically decided in-the-moment, based on need and convenience, our goal was to help increase brand awareness and drive long-term customer loyalty. The resulting digital campaign demonstrated that EcoSmart light bulbs help homeowners create a better, brighter home through innovative features, wide assortment, and value.
MIDEA
Make Yourself at Home
Our Holiday campaign for Midea included custom set designs and creative development across digital video, social, and print to help drive brand awareness and product sales for four key appliances.
