Agency Overview
Nice to meet you!
It was great talking with you; thank you for taking the time to meet with us. Attached is the presentation we shared during our meeting, along with a few samples of our work below.
SOCIAL CONTENT
Platform - First Expertise
From TikTok to Meta, and everything in between, our team has deep expertise in creating content that’s purpose-built for each platform, and rooted in audience data and insights. We understand that channel and platform nuance matters when creating breakthrough content that will drive impact. However, our model is also built to scale, understanding that brands have a need to create relevant, engaging content across multiple audience journeys and channels. That’s why strategy, creative, and production are integrated from the start, so that we can maximize content output across creative considerations including sound, graphics, length, ratios, etc. - to allow brands to make the most of their assets.
ORGANIC CONTENT
Trends Taskforce
Our Trends Taskforce team helps our clients identify and capitalize on timely trends in the social space, ensuring their content remains relevant and engaging. We provide a comprehensive breakdown for each trend, thought starters for application based on our clients' unique business, and appropriate channels for activation. These creative thought starters are designed to be simple and considerate of the effort required, removing the strategic leg work needed to activate on trends, and shortening the distance between ideation and execution. This approach allows us to seize more opportunities for creating real-time, organic social content that stands out. Here are few examples that were created as a result of our Trends Taskforce for The Home Depot:
SOCIAL FIRST CAMPAIGNS
#fishforafish
We developed an innovative can design and a marketing campaign called #fishforafish, aimed at driving brand interaction and word-of-mouth. This concept aligned with SweetWater's commitment to water preservation and encouraged social media sharing to boost brand and product awareness. The idea capitalized on the existing behavior of people posting pictures of their fishing catches. We redesigned the cans to resemble fish, encouraging consumers to stack and photograph them. For every post tagged with #fishforafish, SweetWater committed to stocking a trout in a local stream. The campaign was highly successful, with sales of the new can design increasing by 32% in the first two months.
SMB EPISODIC STORYTELLING
Respect the Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
FEDEX
SOCIAL ACTIVATION
Prenup
Buffalo Wild Wings wanted to step up their content game, rule the conversation around sports and get famous. Simple enough, yeah? But as a challenger brand, we knew B-Dubs would have to break the rules. So as their Social AOR, we hacked platforms, crashed events and created new ones. We created a first-ever Instagram game, hired a fortune teller who beat out Vegas bookies, helped die-hard fans lock-down their football season with the Football Prenup and worked with influencers and sports celebrities to help promote our shenanigans.
With our help, B-Dubs quickly became the GOAT of food, sports and culture. It wasn’t easy, but it was delicious.
BUFFALO WILD WINGS
INTERNAL COMMS
Tomorrow, Together
Southwest Airlines needed to communicate with their employees about a variety of upcoming changes across the organization, and equip them with the knowledge and tools to help implement the initiatives across the system. So we worked as an extension of their Corp Comms team to create a series of educational videos explaining how leadership was tackling these big initiatives, and how individual employees could be a part of the “Tomorrow Together” corporate strategy.
SOUTHWEST AIRLINES
AUDIENCE - LED CONTENT AT SCALE
You’ve Never Been More Ready
As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing plans across a variety of key audiences, such as Movers, B2B Pros, GenZ, First time homebuyers, Remodelers, and many more.
One example of our audience-first work for Home Remodelers is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
THE HOME DEPOT
Talk Soon!
Christy Cross, Head of Growth
Phone: (404) 993-6169
Email: christy.cross@tradeschool.works