Agency Overview
Nice to meet you!
It was great talking with you; thank you for taking the time to meet with us. Attached is the presentation we shared during our meeting, along with a few samples of our work below.
Audience-led Marketing at Scale
You’ve Never Been More Ready
As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing plans across a variety of key audiences, such as Movers, B2B Pros, GenZ, First time homebuyers, Remodelers, and many more.
One example of our audience-first work for Home Remodelers is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
THE HOME DEPOT // REMODELER AUDIENCE
Driving Scale and Efficiency
Dynamic Content Engine
One of Trade School’s unique offerings is our Dynamic Content Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools, automation, design systems, and adaptable templates to enable scale and personalization.
DYNAMIC CONTENT ENGINE
Engaging B2B Audiences
The Home Depot Pro
Pros make up a significant portion of The Home Depot’s business, yet there was a gap in personalization for their specific needs. We worked with our Clients to help recapture the Pro by honing in on the specific needs of professionals in the construction and home improvement sectors, in order to bolster brand connection with this crucial segment. Our strategic approach not only sought to enhance representation but also to position The Home Depot as the ultimate hub for all project essentials for various Pro audience types, as well as drive engagement and loyalty through the Pro Xtra app.
THE HOME DEPOT // CONNECTING TO PROS
Reaching Next Gen Audiences
How to Undo
Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships last year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The show was so successful, it’s currently going into concepting for the third season.
THE HOME DEPOT // INFLUENCER LED CONTENT
B2B Brand Storytelling
Negative to Positive
From an industry with a negative environmental reputation, this work assisted in pioneering the sustainable business practices at Interface. This case study investigates the strategic steps taken to build a brand platform centered around sustainability and innovation. It highlights the company's journey of transitioning to a mission-driven organization committed to reducing its environmental impact and creating products that align with a greener future. By analyzing the pivotal decisions, communication strategies, and sustainability initiatives, this work offers valuable insights into how Interface successfully rebranded itself, setting a benchmark for environmentally responsible business practices.
INTERFACE // B2B BRAND STORYTELLING
ATL Proud
The Hard Reset - Morris Brown College
We’re proud to be Atlanta based and take pride in being part of our local community. We recently partnered with historic Atlanta University, Morris Brown Colllege, to help tell their story.
Since the school’s accreditation was revoked two decades ago, students of this Atlanta HCBU have been unable to receive federal financial aid to help pay tuition. This has been a major blow to enrollment. The school, which previously had an enrollment rate of 2,500 students, had about 50. Morris Brown College needed to show the world that things were about to change. So, paying homage to our Atlanta roots, we aided in helping the school tell its story, leading to record enrollment.
MORRIS BROWN COLLEGE // BRAND STORY
Talk Soon!
Christy Cross, Head of Growth
Phone: (404) 993-6169
Email: christy.cross@tradeschool.works