Agency Overview
Hello There!
Home Depot team, it was a pleasure hosting you at Trade School! We look forward to continuing the conversation and, as always, we appreciate your partnership. Please see a link to the presentation we shared below as well as a few samples of our work that we weren’t able to review with you live.
Content at Scale
You’ve Never Been More Ready
One example of our work at scale with the Home Remodeler audience is a campaign called, You’ve Never Been More Ready. Our goal was to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
THE HOME DEPOT
Dynamic Creative
We’ve built our unique Dynamic Creative Offering to further enable scale and personalization across social and digital assets. We have a dedicated team with specialized skill sets and use a combination of MarTech tools, animation, and templatization. This offering helps increase speed to market and ability to scale affordably.
THE HOME DEPOT
Bite - Sized Content
Social - First
From TikTok to Meta, and everything in between, our team has deep expertise in creating content that’s purpose-built for each platform, and rooted in audience data and insights. We understand that channel and platform nuance matters when creating breakthrough content that will drive impact. However, our model is also built to scale, understanding that brands have a need to create relevant, engaging content across multiple audience journeys and channels. That’s why strategy, creative, and production are integrated from the start, so that we can maximize content output across creative considerations including sound, graphics, length, ratios, etc. to allow brands to make the most of their assets.
Our Creator Practice
We excel at personalized, scalable content through innovative creator partnerships, ranging from nano to macro influencers, to build long-term brand advocacy. By staying ahead of social trends, we effectively match clients with authentic creators, crafting full-funnel strategies tailored to specific goals and KPIs. Moreover, leveraging our extensive talent management relationships, we negotiate strategically to maximize value in the creator economy. Acting as an extension of your team, we handle everything from campaign strategy to execution, and we explore dynamic content collaborations that go beyond basic sponsored posts.
How to Undo
To help The Home Depot reach a younger audience, we created the YouTube series "How to Undo," featuring influencer Mike Montgomery. The episodic show provides entertaining, approachable content that teaches DIYers how to fix common mistakes, tapping into the insight that young homeowners often face challenges with first-time home projects.
THE HOME DEPOT
Talk Soon!
Christy Cross, Head of Growth
Phone: (404) 993-6169
Email: christy.cross@tradeschool.works