Agency Overview
Hello!
Thank you for your time last week with Christy and me. Below are a few samples of work we have done that we feel is relevant. If you would like to see more work in specific areas please let us know! We're so excited to work with you again.
- Matt and Christy
Our latest reel.
AUDIENCE CREATIVE AT SCALE
Remodelers
With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, “You’ve Never Been More Ready” and then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between. With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
PUBLIX SUPERMARKETS
Big Game
Super Bowl Sunday is thought to be the second-largest food consumption day in the U.S., behind Thanksgiving. So our challenge was to help make sure Publix is the place to shop and prepare for all Big Game watch-party needs. Our integrated campaign leveraged a mix of utility and emotion to concept audience-specific creative ideas for each channel and platform. We created recipe-focused “Prep Talk” Reels, product-centric social and digital, in-store signage and emotional long-form video centered around Publix’s brand value of togetherness.
THE HOME DEPOT
How to Undo
In order to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The show was so successful, it’s currently going into concepting for the third season.
B2B STORYTELLING
Respect The Hustle
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.
PLATFORM - FIRST CONTENT
Social Media Expertise
We have specialized skills and efficient workflows to create beautiful, compelling content at every brand touchpoint. From 3D animation and motion design on existing assets, to highly styled product photography, to interesting product demos and storytelling in small spaces, our model is built per platform to scale.
SCALE & EFFICIENCY
Dynamic Creative Studio
We augment your content supply chain by making your assets work harder in more places. Our ability to scale efficiently and effectively is possible through our Scalable Design Systems, Specialized Skill Sets, Optimized Processes, and Enterprise MarTech.
