THE HOME DEPOT

How to Undo

You can find a how-to video for almost anything you want to learn. But what if you mess up while you’re trying that new project? It’s basically impossible to find anything to help you fix your mistakes.

In order to help The Home Depot engage with a younger demographic and show people how to fix the most common mistakes made when taking on a DIY project, we created the How To Undo content series.

Working with influencer talent Mike Montgomery from Modern Builds, we wrote, directed, and produced two 10-episode seasons, (each shot in just 10 days at Trade School Studios) that turned boring how-to’s into something people would tune in for.

THE HOME DEPOT

You’ve Never Been More Ready

With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, “You’ve Never Been More Ready” and then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between. With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey. 

FEDEX

Respect The Hustle

This 6 part YouTube docuseries highlights small businesses that rely on FedEx to fuel their growing business. We concepted, shot, and managed live-action productions across the country, working with small business owners who embody different attributes of “the hustle.” 

PUBLIX

It’s Just a Game

Super Bowl Sunday is thought to be the second-largest food consumption day in the U.S., behind Thanksgiving. So our challenge was to help make sure Publix is the place to shop and prepare for all Big Game watch-party needs. Our integrated campaign leveraged a mix of utility and emotion to concept audience-specific creative ideas for each channel and platform. We created recipe-focused “Prep Talk” Reels, product-centric social and digital, in-store signage and emotional long-form video centered around Publix’s brand value of togetherness. 

DRIVING EFFICIENCIES

Craft at Scale

We leverage audience insights and platform nuances to create beautiful, compelling content at every brand touchpoint. From 3D animation and motion design to highly styled product photography, from interesting product demos to storytelling in small spaces, our model is built to scale.

THE HOME DEPOT

Templates & Automation

One of Trade School’s unique offerings is our Dynamic capability which helps clients scale digital content creation efficiently and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools (like RevJet), animation, design systems, and adaptable templates. Here’s a look at how we’ve built a visual design system and Dynamic framework for The Home Depot to help them scale content creation across their digital and social platforms.

INFLUENCER MARKETING

Uncontained

Trade School also has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships this year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.

Here’s one example of an experiential Influencer activation called Tiny Home. We helped build and then create a tour of Influencer Ben Uyeda's Joshua Tree container home, which became an epic interactive shopping experience featuring nearly a thousand products from The Home Depot.

INFLUENCER MARKETING

VRBO Home Makeover

This activation tapped three design-focused influencers to completely transform a vacation rental home, located in the picturesque Berkshire mountains, into an ultimate vacation retreat using exclusively home decor items available at The Home Depot.

14+ media outlets received an exclusive behind-the-scenes tour of the updated property and access to interview each influencer. Media coverage of the Vrbo home makeover was prominently featured in House Beautiful and People, among others, and included shoppable links for each area of the home to drive ecommerce sales.