THE HOME DEPOT
College Gameday
Bringing Game-Day Prep Home
Trade School partnered with The Home Depot to integrate the brand seamlessly into the excitement of college football through its long-standing sponsorship of ESPN’s College GameDay. Designed to reinforce The Home Depot’s connection with college football culture, the campaign positioned the brand as the ultimate game-day resource, showing how last-minute home improvement projects play a role in fans’ pre-game rituals.
Coaching Fans Through Game-Day Prep
Recognizing that College GameDay is a passion point for millions of fans, the campaign brought humor and authenticity to the experience, featuring legendary coach Nick Saban guiding fans through their last-minute game-day projects—whether touching up paint, fixing a smoke alarm, or firing up the perfect grill setup. The creative execution showcased The Home Depot’s role in making game-day traditions even better, reinforcing its relevance for DIYers and tailgaters alike.
Execution with impact
The campaign delivered a full-scale content rollout, from broadcast spots to social-first storytelling, tapping into the reach of ESPN’s College GameDay hosts—including Lee Corso, Kirk Herbstreit, Desmond Howard, and Rece Davis. By leveraging a mix of live-action content, platform-first storytelling, and strategic media placements, we ensured The Home Depot remained top of mind for game-day preparation.
Outcomes
Brand Integration: Featured supplier brands like Kidde, Behr, and Traeger, reinforcing The Home Depot’s partnerships.
Multi-Platform Reach: Optimized across broadcast, social, digital audio, and rich media to engage fans at key touchpoints.
Cultural Relevance: Strengthened brand affinity by embedding The Home Depot into the traditions of college football.
This campaign was a testament to the power of authentic brand integration, humor-driven storytelling, and seamless execution—cementing The Home Depot as a crucial part of game-day preparation.
Work Categories:
Social Content, Digital Video