FEDEX

Respect The Hustle

There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.

CHICK-FIL-A

Leadership Matters

Through a combination of interviews, real-life examples, and expert advice, we explore the fundamental principles that make Chick-fil-A's leadership culture unique and successful. In order to enhance leadership within the staff of Chick-fil-A we highlighted topics like fostering a positive work environment, effective communication, and personal growth. This video series serves as a source of inspiration and guidance for both existing and aspiring leaders within the Chick-fil-A team, fostering a culture of growth, empathy, and empowerment for all.

THE HOME DEPOT

How to Undo

Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships this year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.

For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The show was so successful, it’s currently going into concepting for the third season.

THE HOME DEPOT

You’ve Never Been More Ready

With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, “You’ve Never Been More Ready” and then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between. With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey. 

MORRIS BROWN COLLEGE

Hard Reset

Since the school’s accreditation was revoked two decades ago, students of this Atlanta HCBU have been unable to receive federal financial aid to help pay tuition. This has been a major blow to enrollment. The school, which previously had an enrollment rate of 2,500 students, had about 50.

Morris Brown College needed to show the world that things were about to change. So, paying homage to our Atlanta roots we aided in helping the school tell its story, and encouraged future students to apply.

ARTHUR M. BLANK FAMILY FOUNDATION

Come Together, Thrive Together

With over 28 years and a billion dollars of giving across 6 major categories—youth development, democracy, environment, mental health, founder initiatives and developing the Westside of Atlanta—encapsulating the foundation’s story in 90 seconds was no easy feat. Creatively, we wanted to highlight the humanity that has always been central to the organizations’ legacy, while also bringing a modern perspective to the enterprise. Leveraging a mix of archival footage, new branding elements, and a lean production crew to document some of the on-going projects across Atlanta—we were honored to help tell this story.

PUBLIX SUPERMARKETS

Big Game

Working hand in hand with Publix’ internal creative agency, we helped promote Publix as the go-to spot for all Super Bowl party hosting needs. The campaign spanned multiple digital and social platforms, and included brand and co-op messaging and creative assets.

INTERFACE

From Negative, to Positive

From an industry with a negative environmental reputation, this work assisted in pioneering the sustainable business practices at Interface. This case study investigates the strategic steps taken to build a brand platform centered around sustainability and innovation. It highlights the company's journey of transitioning to a mission-driven organization committed to reducing its environmental impact and creating products that align with a greener future. By analyzing the pivotal decisions, communication strategies, and sustainability initiatives, this work offers valuable insights into how Interface successfully rebranded itself, setting a benchmark for environmentally responsible business practices.

ENABLING SCALE & PERSONALIZATION

Dynamic Creative

We augment your content supply chain by making your assets work harder in more places. Our ability to scale efficiently and effectively is possible through our Scalable Design Systems, Specialized Skill Sets, Optimized Processes, and Enterprise MarTech.