Agency Overview
Twitch Experience
Our team of strategists and creatives includes several Twitch enthusiasts, notably our Executive Creative Director, Shea Johnson, whom you met on our call. Shea joined Trade School a few months ago, bringing extensive experience with Twitch, including creator partnerships, IP development, and streamer collaborations. Shea has worked with Twitch from a gameplay angle and a brand outreach perspective, crafting content that resonates with Twitch audiences. With an engagement-first approach, Shea drives content strategies to spark chatter and ensure shareability across Twitch chats.
Shea has collaborated directly with Twitch to create interactive experiences, such as Choose Your Own Adventure filters and immersive AR plugins. Whether securing front-page IP placements or partnering with top talent, Shea tailors concepts to align with each platform, ensuring maximum audience reach. Beyond Twitch, Shea has also led streaming activations on Kick and YouTube with artists like 6lack, Kehlani, and Pusha T, bridging gaming, sports, and music. Shea has also integrated twitch activations into larger than life campaigns for Coca-Cola across their innovation sector.
Below are links to a few examples of Shea’s work in the space:
Bella Levels Up: Shea led a team to concept and execute this live variety show on Twitch where TikTok star Bella Poarch pushes herself to Level Up by learning new skills. The show garnered over 4M live views
WWFEST: An experiential music and art festival inspired by the in-game world of VALORANT that blended physical and digital worlds over a 6-hour live stream.
Two Joysticks and Couch: a Twitch show that brought together some of the best Genshin Impact streamers with some of the funniest up-and-coming comedians for the Crown channel
Social Strategy
At Trade School, we live and breathe social strategy every day, ensuring that every piece of content we create is purpose-built for specific platforms and backed by audience data and insights. We understand that each channel’s nuances are critical to creating content that truly resonates and drives impact.
Our approach is designed to scale, enabling brands to engage audiences across diverse journeys and channels. Through audience journey mapping, we identify key points of intersection between the brand, its audiences, and channels, ensuring that content meets audiences where they’re most engaged. We integrate strategy, creative, and production from the outset, optimizing for every detail—sound, graphics, length, ratios, and more—so brands can maximize their assets across touchpoints.
Our capabilities extend beyond content creation. We conduct comprehensive content audits to sharpen our clients' strategic positioning in the dynamic social landscape. Our communications strategies identify ownable content pillars and define channel utilization, giving brands a distinct, consistent voice across platforms. We keep a pulse on real-time opportunities aligned with brand ethos, allowing us to seize timely cultural moments for increased relevance.
Finally, we prioritize measurement and feedback, establishing a feedback loop that tracks performance, informs optimization, and validates the impact of our strategies. This fusion of platform-first optimization, audience journey mapping, and real-time responsiveness allows us to create content that’s not only impactful but fully scalable to any media plan or platform mix.
Social Strategy Core Competencies
Social & Digital Channel Strategy
Channel & Functionality POVs
Content & Channel Audits (Competitive and Owned)
Content Pillar Architecture and Calendar Creation
Real Time Trends Monitoring and Activation
Social Specs & Creative Best Practices Upkeep
Social Measurement and Reporting
Audience Research and Journey Mapping
Thought Leadership Samples
Explore our curated collection of thought leadership pieces that reflect our insights and expertise across various themes. These samples showcase our commitment to providing valuable perspectives and fostering informed discussions.
Trends Taskforce
Our Trends Taskforce team helps our clients identify and capitalize on timely trends in the social space, ensuring their content remains relevant and engaging. We provide a comprehensive breakdown for each trend, thought starters for application based on our clients' unique business, and appropriate channels for activation. These creative thought starters are designed to be simple and considerate of the effort required, removing the strategic leg work needed to activate on trends, and shortening the distance between ideation and execution. This approach allows us to seize more opportunities for creating real-time, organic social content that stands out.
Creative Samples
Never Enough
Our recent work with Makita takes a fresh approach in a market overloaded with claims of power and performance. Instead of more horsepower, we focus on the passion and precision of Pros who love their craft and aim for flawless results. Makita’s tools become their go-to for comfort, quality, and the perfect fit, letting them build and create with pride. From seasoned Pros to Gen Z tradespeople, our campaign celebrates those who know that great work isn’t just powerful—it’s purposeful and built to last.
MAKITA
Built-in Pins
We wanted to give new homeowners the confidence to move beyond just inspirational pin boards and turn their “befores” into their very own “afters.” So we created Built-in Pins, a series of Pin-worthy rooms literally built from scratch inside a Pin. For the first time, people could see every step of their inspiration brought to life, and with the first shoppable 360 experience in Pinterest, people could shop the products directly within the platform. We created over 1,500 pieces of content with full-funnel media strategies to drive conversion…and also won a Cannes Lion.
THE HOME DEPOT
Respect The Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
FEDEX
Building Confidence in the Kitchen
Our work with SharkNinja showcases our expertise in crafting targeted, visually compelling appliance content. Leveraging data-driven insights and full-funnel strategy, we create engaging stories that highlight product features and inspire use, resonating with diverse appliance audiences across platforms.
SHARKNINJA
Flexible, Scalable Production Model
Trade School's flexible, scalable production model brings together top local talent and our dedicated in-house producers and creative teams to ensure consistent, high-quality results wherever we’re shooting. In locations like San Diego, we partner with the best local line producers to build customized crews, using their regional expertise to streamline logistics and budgets. With extensive experience in product-centric productions—ranging from kitchen appliances and lighting to power tools—we understand the need for product experts on set to ensure all protocols are precisely followed.
Our in-house producers and creative teams oversee each project, upholding the high fidelity, consistency, and production expertise that our clients expect, regardless of location. This hybrid approach enables every production to fully reflect Trade School's standards and creative vision, delivering Atlanta-level quality no matter where we’re working.
Talk Soon!
Christy Cross, Head of Growth
Phone: (404) 993-6169
Email: christy.cross@tradeschool.works