Agency Update
Hello!
Here are samples of our work and what we have been up to recently. Feel free to reach out with questions as you browse through!
Trade School quick facts.
2020
Year Founded
130
Number Of Employees
100%
Employee-Owned
Headquartered In Atlanta
Non-SAG
Built for what’s next.
After six years as Content Agency of Record for one of the world’s largest retailers, The Home Depot, we recognized the need for a different model to help clients scale the creation of effective, audience-based content to meet modern digital demands. So in 2020, we spun off from full-service ad agency 22squared to build Trade School.
Trade School combines the strategic rigor and creativity of an agency, with the speed and flexibility of in-house production. This offers clients a new alternative to the traditional agency model to accelerate content creation without compromising on quality.
We often work as an extension of clients’ in-house teams, as today’s content volume demands typically outpace internal capacity. In-House+ helps clients augment their staff quickly and efficiently with specialty skill sets and omni-channel expertise. We integrate into existing workflows and systems to provide seamless collaboration.
Our services.
We’ve built a simplified, integrated model around three core disciplines:
Strategy
Content Strategy
Influencer Marketing
Data & Measurement Strategy
MarTech Consultation
Creative
Full-Funnel Campaigns
Social Content
Editorial & Email
Episodic Video
Production
Live Action
Video Editorial
Motion Graphics
Dynamic Creative
Our latest reel.
This past year we grew our client relationships and added new work to the mix. Brands such as: The Home Depot, Shark Ninja, Fedex, Publix Supermarkets, Southwest Airlines, Mailchimp, and Cinnabon utilized us to make efficient, high-quality work to be shared across digital platforms.
Another key highlight, was scaling our Influencer Marketing program to manage 330 paid influencer partnerships in the past year. We currently have 18 dedicated team members on staff responsible for planning, strategy, program activation, and performance measurement.
Looking forward to another successful and busy upcoming year!
The Home Depot Partnership
In light of a recent CMO change, we wanted to represent our growing partnership with The Home Depot over the years. Check out how we stay innovating in the industry and are Built for What’s Next.
Work examples.
From on-location content shoots to in-studio episodic series, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality.
THE HOME DEPOT
You’ve Never Been More Ready
For this campaign, we developed a creative concept that was tailored to multiple audience segments, and executed one massive production to capture assets that could be scaled across all audiences and channels.
The Challenge: With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. As such, we needed to create a cohesive body of work that felt personalized and relevant to each remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between.
With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across 6 unique bath and kitchen remodeler personas, touching on each phase of the remodeler journey.
THE HOME DEPOT
How to Undo
You can find a how-to video for almost anything you want to learn. But what if you mess up while you’re trying that new project? It’s basically impossible to find anything to help you fix your mistakes.
In order to help The Home Depot engage with a younger demographic and show people how to fix the most common mistakes made when taking on a DIY project, we created the How To Undo content series.
Working with influencer talent Mike Montgomery from Modern Builds, we wrote, directed, and produced two 10-episode seasons, (each shot in just 10 days at Trade School Studios) that turned boring how-to’s into something people would tune in for.
PUBLIX SUPER MARKETS
It’s Just a Game
Working hand in hand with Publix’ internal creative agency, we’re helping promote Publix as the go-to spot for all your Super Bowl party hosting needs. The campaign spans multiple digital and social platforms, and includes brand and co-op messaging and creative assets.
THE HOME DEPOT
Templates & Automation
One of Trade School’s unique offerings is our Dynamic capability which helps clients scale digital content creation efficiently and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools (like RevJet), animation, design systems, and adaptable templates. Here’s a look at how we’ve built a visual design system and Dynamic framework for The Home Depot to help them scale content creation across their digital and social platforms.
