Agency Overview
Hello there!
Please see below for samples of our work, we look forward to connecting soon.
PLATFORM INNOVATION
Built-in Pins
In a previous engagement with Pinterest x The Home Depot; we wanted to give first time homeowners the confidence to move beyond just inspiration pin boards and turn their “befores” into their very own “afters.” So we created Built-in Pins, a series of Pin-worthy rooms literally built from scratch, inside a Pin. For the first time, people could see every step of their inspiration brought to life, and with the first shoppable 360-degree experience in Pinterest, people could shop the products directly within the platform. And we created more than 1,500 pieces of content with full-funnel media strategies to drive conversion.
PLATFORM - FIRST CONTENT
Social Media Expertise
We have specialized skills and efficient workflows to create beautiful, compelling content at every brand touchpoint. From 3D animation and motion design on existing assets, to highly styled product photography, to interesting product demos and storytelling in small spaces, our model is built per platform to scale. See below for some examples with our client partner, The Home Depot.
B2B STORYTELLING
Respect The Hustle
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.
INFLUENCER MARKETING
How to Undo
Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships this year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The show was so successful, it’s currently going into concepting for the third season.
AUDIENCE CREATIVE AT SCALE
You’ve Never Been More Ready
With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, “You’ve Never Been More Ready” and then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between. With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
TECH - ENABLED CREATIVE
Mainspring AI
One of Trade School’s unique offerings is our MainSpring Content Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market.
We’ve built a specialized team and workflow to achieve this high volume production, powered by MarTech, automation, design systems, and adaptable templates to enable scale and personalization.
For a recent project for Coach, we were able to produce over 1000 unique assets across Digital, Social, Email and Web in just 6 weeks.
