Hello!
Mike - so lovely meeting you and thank you for taking the time to chat with us. It was great to learn more about your business and we’re excited about the potential opportunity to work together as you grow and scale your business. As mentioned, wanted to share with you here a quick overview of the agency and some of our work samples.
Talk soon!
Christy & Matt
About Us.
Trade School is an integrated content agency and full-service production studio that helps clients drive business results with compelling, personalized, and effective brand content, created at scale.
2020
Year Founded
120
Number Of Employees
100%
Employee-Owned
Headquartered In Atlanta
Non-SAG
Our services.
We’ve built a simplified, integrated model around three core disciplines. Many clients leverage all of our services, while others tap into specific offerings based on business needs.
Strategy
Content Strategy
Influencer Marketing
Data & Measurement Strategy
MarTech Consultation
Creative
Full-Funnel Campaigns
Social Content
Editorial & Email
Episodic Video
Production
Live Action
Photography / Videography
Editorial & Motion Graphics
Dynamic Creative
Work Samples.
No matter the project or platform, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality. Below we’ve shared examples of a few creative campaigns, brand identity development, and episodic storytelling.
Our Reel.
Interface: Overcoming category perceptions
Carpet manufacturing has traditionally been a very dirty business. Until Ray Anderson, founder of Interface, decided to do something about it. The mission was to show how Interface was more than just a carpet company, that they were leaders in the environmental movement. We created the brand video to help tell their story, highlighting how Interface turned a negative impact on the planet into a positive one.
Interface Brand Video
Interface Case Study Video
Guide Beer: Launching a new product brand
We helped create and launch a new brand for Sweetwater Brewing Company, paying homage to their brand roots and honoring the stewards of the outdoors: adventure guides. We created the name, designed the packaging, developed the creative concept, shot and produced the video content, and designed and launched the website.
Guide Beer Website
Brand Anthem Video
Columbia Care: Building a brand
Columbia Care asked for our help creating and launching the cannabis industry’s first credit care. We developed the name, logo, brand identity, and collateral for Tetra. Here are just a few samples of the branding.
We also developed the Tetra website with the purpose of educating all audiences about this new offering, but included audience specific content for consumers (where/how to sign up, where to use), B2B partners (the benefits of becoming a retail partner), and investors.
(Confidentiality Note: This product/brand has yet to be launched so please do not share publicly.)
FedEx: Respect the Hustle Episodic Video Series
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special, in order to highlight FedEx’s offering for SMBs. We leveraged a lean creative + production crew to concept, shoot, and edit these on-location docustyle videos.