Agency Overview

Hello There!

It was great talking with you. Attached is the presentation we shared during our meeting, along with a few samples of our work below.

Trade School Overview // Oldcastle

AUDIENCE - LED CONTENT AT SCALE

You’ve Never Been More Ready

As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing plans across a variety of key audiences, such as Movers, B2B Pros, GenZ, First time homebuyers, Remodelers, and many more.

One example of our audience-first work for Home Remodelers is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.

THE HOME DEPOT

B2B Audiences

Good Enough is Never Enough

Trade School partnered with Makita to launch the "Good Enough is Never Enough" campaign, positioning Makita as the symbol of precision, comfort, and craftsmanship for professional tradespeople. In an industry saturated with claims of power and efficiency, we sought to differentiate Makita by focusing on the meticulous standards that define the professionals who choose their tools. Our creative approach celebrated the dedication, humility, and relentless pursuit of quality that drives these professionals, positioning Makita as the tool partner for those who value craftsmanship over raw power.

MAKITA

INTEGRATED INFLEUCNER CAMPAIGNS

Uncontained

In order to highlight a range of The Home Depot’s products across categories and aisles, we tapped into influencer talent, Ben Uyeda from Home Made Modern. Together, we built an entire home inside a shipping container, entirely out of products from The Home Depot. And then turned it into a shoppable, 360-degree interactive experience.

THE HOME DEPOT

INFLEUCNER - LED CAMPAIGNS

How to Undo

To help The Home Depot reach a younger audience, we created the YouTube series "How to Undo," featuring influencer Mike Montgomery. The episodic show provides entertaining, approachable content that teaches DIYers how to fix common mistakes, tapping into the insight that young homeowners often face challenges with first-time home projects.

THE HOME DEPOT

SMB EPISODIC STORYTELLING

Respect the Hustle

In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.