Nike
Great meeting you!
Brad - thanks so much for coming to spend time with us at Trade School! Sharing with you here a quick overview of the shop as well as some of the work samples we discussed. We’d love the chance to work together and are looking forward to our next meet up!
Trade School quick facts.
2020
Year Founded
120
Number Of Employees
100%
Employee-Owned
Headquartered In Atlanta
Non-SAG
Built for what’s next.
After six years as Content Agency of Record for one of the world’s largest retailers, The Home Depot, we recognized the need for a different model to help clients scale the creation of effective, audience-based content to meet modern digital demands. So in 2020, we spun off from full-service ad agency 22squared to build Trade School.
Our model brings together data, creativity, and in-house production to accelerate content creation without compromising on quality. And we leverage hybridized talent, MarTech, and dynamic creative workflows to scale.
The result is a prolific and efficient content engine that powers business results for Fortune 100 companies.
Our services.
We’ve built a simplified, integrated model around three core disciplines:
Strategy
Content Strategy
Comms Planning
Influencer Marketing
Data & Measurement Strategy
MarTech Consultation
Creative
Full-Funnel Campaigns
Social Content
Editorial & Email
Episodic Video
Brand Identity Design
Production
Live Action
Video Editorial
Motion Graphics
Dynamic Creative
Experiential
Our latest reel.
Work examples.
From on-location content shoots to in-studio episodic series, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality. Here are a few of the work samples we discussed.
FEDEX
Respect The Hustle
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.
THE HOME DEPOT
How To Undo
You can find a how-to video for almost anything you want to learn. But what if you mess up while you’re trying that new project? It’s basically impossible to find anything to help you fix your mistakes.
We showed people how to fix the most common mistakes made when taking on a DIY project with our How To Undo content series.
Our Influencer team selected Mike Montgomery from Modern Builds as our partner for the series, leveraging his approachable and humorous personality to bring the content to life. We wrote, directed, and produced a 10-episode season, shot in just 10 days at Trade School Studios (during a global pandemic), that turned boring how-to’s into something people would tune in for.
Together with Mike, we broadened the way that The Home Depot connects with their audience, leveraging Mike’s expertise and influence, as well as the show’s unique tone, to bring a whole new range of viewers to the series.
SWEETWATER BREWERY
Guide Beer
Outdoor Guides take us places and show us things we’d never be able to experience on our own. Yet they have little monetary support during times of trouble such as injury or natural disaster. So in their honor, we partnered with Sweetwater to develop Guide Beer, a brand that would donate 11% of profits to guides in need.
We developed the name, brand identity, packaging design, creative campaign, and interactive experience.
We can’t wait to meet again!
We look forward to seeing you again soon and continuing the conversation about how we might partner. Feel free to reach out to us if you have any questions.
