Agency Overview

Healthcare Storytelling

Feel Whole

We elevated AdventHealth's role by changing perceptions and fostering deeper connections through the "Feel Whole Challenge." By collaborating with hyper-authentic influencers, including healthcare professionals, we humanized the brand, promoting wellness through genuine stories. This approach resonated across all channels, bridging the gap between the hospital and its audience.

ADVENTHEALTH

Social - First Campaigns

Bite Sized Content

From TikTok to Meta, and everything in between, our team has deep expertise in creating content that’s purpose-built for each platform, and rooted in audience data and insights. We understand that channel and platform nuance matters when creating breakthrough content that will drive impact. However, our model is also built to scale, understanding that brands have a need to create relevant, engaging content across multiple audience journeys and channels. That’s why strategy, creative, and production are integrated from the start, so that we can maximize content output across creative considerations including sound, graphics, length, ratios, etc. - to allow brands to make the most of their assets. 

Our Creator Practice

We excel at personalized, scalable content through innovative creator partnerships, ranging from nano to macro influencers, to build long-term brand advocacy. By staying ahead of social trends, we effectively match clients with authentic creators, crafting full-funnel strategies tailored to specific goals and KPIs. Moreover, leveraging our extensive talent management relationships, we negotiate strategically to maximize value in the creator economy. Acting as an extension of your team, we handle everything from campaign strategy to execution, and we explore dynamic content collaborations that go beyond basic sponsored posts.

How to Undo

To help The Home Depot reach a younger audience, we created the YouTube series "How to Undo," featuring influencer Mike Montgomery. The episodic show provides entertaining, approachable content that teaches DIYers how to fix common mistakes, tapping into the insight that young homeowners often face challenges with first-time home projects.

THE HOME DEPOT

Celebrity Partnerships

To promote Baskin Robbins’ seasonal turkey ice cream cake, we partnered with reaction content creator Kalen Allen. We collaborated closely with Kalen to seamlessly integrate the cake into his natural style and recent content series. The result was a reaction video that outperformed his average Instagram content, earning 28% more engagements.

BASKIN-ROBBINS

App Experience Showcase

To highlight AccuWeather’s mobile app, we partnered with 9 long-term influencers in travel and outdoor niches over four months. By targeting specific segments like anglers and gardeners, they created series-style posts that showcased the app’s features in real-life contexts. This approach produced engaging content that positioned AccuWeather as an essential tool for its users.

ACCUWEATHER

Targeted Paid Media

For Southeast Toyota, we expanded our always-on strategy by integrating influencers as a key production arm to promote core vehicles, features, and accessories. This approach involved creating a balanced mix of lifestyle and vehicle-focused content, which was then strategically placed across various channels such as YouTube, paid social, and a dedicated lifestyle landing page. By diversifying media placements, we aimed to optimize clicks and maximize performance, effectively scaling our influencer content efforts.

SOUTHEAST TOYOTA