MAKITA
Good Enough Is Never Enough
Trade School partnered with Makita to launch the "Good Enough is Never Enough" campaign, positioning Makita as the symbol of precision, comfort, and craftsmanship for professional tradespeople. In an industry saturated with claims of power and efficiency, we sought to differentiate Makita by focusing on the meticulous standards that define the professionals who choose their tools. Our creative approach celebrated the dedication, humility, and relentless pursuit of quality that drives these professionals, positioning Makita as the tool partner for those who value craftsmanship over raw power.
Rather than relying on traditional advertising tropes centered on performance, the creative direction highlighted the full experience of using Makita tools—showcasing their ergonomic design, precision fit, and comfort. Through intimate campaign videos, social visuals, and audio segments, we captured the artistry and attention to detail that Pros bring to every project. Each touchpoint reflected how Makita tools empower professionals to achieve perfection, elevating their craft and ensuring enduring value in every task.
“Makita has long been focused on providing tools that enhance the user’s craft, comfort, and confidence. Trade School’s vision and approach capture the essence of our brand, helping us connect with the professionals who demand the best.”
Rich Chapman, Executive Vice President, Makita USA
Work Categories:
Digital Video, Social Content, Custom Production