Agency Overview
Hello There!
Thank you for taking the time to visit our workspace and chat with us. It was a pleasure to connect and share ideas, looking forward to staying in touch! Please see below for some of the work samples we shared.
Talk Soon,
Matt, Rebecca, and Dan
INTEGRATED CAMPAIGN
It’s Just a Game
Collaborating closely with Publix’s internal creative agency, we positioned Publix as the ultimate destination for all Super Bowl party hosting needs, while maintaining the brand's signature heartfelt storytelling. The campaign extended across various digital and social platforms, featuring both brand and co-op messaging delivered through over 80 unique creative assets.
PUBLIX SUPERMARKETS
SMALL GEAR PRODUCTION
Respect the Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
FEDEX
PRODUCTION+
Tomorrow, Together
We partnered as an extension of Southwest Airline's Internal Corporate Communication team to develop a series of videos focused on educating staff on upcoming organizational changes. We provided creative support, along with full-service production and post, shooting across six locations to bring the stories to life. The internal team loved this series so much, they published to their Youtube channel for all audiences to view.
SOUTHWEST AIRLINES
STRAIGHT TO PRODUCTION
Leadership Matters
Through a combination of interviews, real-life examples, and expert advice, we explore the fundamental principles that make Chick-fil-A's leadership culture unique and successful. In order to enhance leadership within the staff of Chick-fil-A we highlighted topics like fostering a positive work environment, effective communication, and personal growth. This video series serves as a source of inspiration and guidance for both existing and aspiring leaders within the Chick-fil-A team, fostering a culture of growth, empathy, and empowerment for all.
CHICK - FIL - A
INFLUENCER MARKETING
How to Undo
Trade School has an Influencer Marketing team of nearly 20 people, who manage more than 300 influencer partnerships annually. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
One of our recent campaigns was to help The Home Depot reach a younger audience, so we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The co-created and produced over 20 episodes at Trade School Studios, and the show has over 1M views to date.
THE HOME DEPOT
ATLANTA PROUD
Hard Reset
We’re proud to be Atlanta based and take pride in being part of our local community. We recently partnered with historic Atlanta University, Morris Brown Colllege, to help tell their story.
Since the school’s accreditation was revoked two decades ago, students of this Atlanta HCBU have been unable to receive federal financial aid to help pay tuition. This has been a major blow to enrollment. The school, which previously had an enrollment rate of 2,500 students, had about 50. Morris Brown College needed to show the world that things were about to change. So, paying homage to our Atlanta roots, we aided in helping the school tell its story, leading to record enrollment.
MORRIS BROWN COLLEGE