MAILCHIMP

Our Partnership

Trade School partnered as an extension of Mailchimp’s internal creative agency from June 2021 to January 2022. We built a custom team that spanned strategy, creative, production, and Project Management, helping to scale and augment internal resources.

Our work together included email newsletters, social content, website landing pages, long-form articles, and production of live events, including the Mailchimp E-commerce Masterclass Series and Virtual Open House. Across all lines of business, we collectively developed streamlined workflow processes, and plugged directly into Mailchimp’s tools and systems (including Workfront, Figma, Slack, and a shared secure Google server), to enable seamless collaboration across teams.

AUDIENCE CREATIVE AT SCALE

Remodelers

With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, “You’ve Never Been More Ready” and then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between. With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey. 

PLATFORM - FIRST CONTENT

Social Media Expertise

We have specialized skills and efficient workflows to create beautiful, compelling content at every brand touchpoint. From 3D animation and motion design on existing assets, to highly styled product photography, to interesting product demos and storytelling in small spaces, our model is built to scale.

PARTNERING WITH CREATORS

Influencer Practice

Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships this year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.

PARTNERING WITH CREATORS

Integrated Activations

We tap partner expertise and unique skills as foundation for creative and production collaboration. Influencers create supplemental content to increase impact. 

B2B STORYTELLING

Respect The Hustle

There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.

SCALE & EFFICIENCY

Dynamic Creative Studio

We augment your content supply chain by making your assets work harder in more places. Our ability to scale efficiently and effectively is possible through our Scalable Design Systems, Specialized Skill Sets, Optimized Processes, and Enterprise MarTech.