Agency Overview
We’re excited to be considered for this opportunity and to share how Trade School can help drive impact for your organization. Below, you'll find a selection of our work and case studies that highlight our expertise in higher education and regulated industries. We look forward to the next steps!
Sizzle Reel
HIGHER LEARNING & EDUCATION
Come Together, Thrive Together
With over 28 years and a billion dollars of giving across 6 major categories—youth development, democracy, environment, mental health, founder initiatives and developing the Westside of Atlanta—encapsulating the foundation’s story in 90 seconds was no easy feat. Creatively, we wanted to highlight the humanity that has always been central to the organizations’ legacy, while also bringing a modern perspective to the enterprise. Leveraging a mix of archival footage, new branding elements, and a lean production crew to document some of the on-going projects across Atlanta—we were honored to help tell this story.
ARTHUR M. BLANK FAMILY FOUNDATION
Hard Reset
We’re proud to be Atlanta based and take pride in being part of our local community. We recently partnered with historic Atlanta University, Morris Brown Colllege, to help tell their story.
Since the school’s accreditation was revoked two decades ago, students of this Atlanta HCBU have been unable to receive federal financial aid to help pay tuition. This has been a major blow to enrollment. The school, which previously had an enrollment rate of 2,500 students, had about 50. Morris Brown College needed to show the world that things were about to change. So, paying homage to our Atlanta roots, we aided in helping the school tell its story, leading to record enrollment.
MORRIS BROWN COLLEGE
REGULATED INDUSTRIES
Feel Whole
AdventHealth is one of the nation’s largest non-profit healthcare organizations. They needed support building brand awareness at the corporate level, while also driving volume across the system’s many regions and service lines. We tapped into their differentiated approach to whole person care, and developed the brand platform: Feel Whole. The campaign was brought to life through an omni-channel campaign, that also included the Feel Whole Challenge - a program that empowered people to take their health into their own hands with a 21 day toolkit for beginning a whole person health journey. Additionally, through video content, custom quizzes, influencer partnerships, and an app experience, we helped shift the perception of sick-care to an always on habit.
ADVENTHEALTH
That Bank
A modern neobank on a mission to improve financial inclusion for the underserved and “underbanked,” we doubled down on improving financial literacy through custom content, influencer partnerships, celebrity endorsements, and more to engage and empower new customers and help Varo become the bank of everyone.
VARO BANK
Tomorrow, Together
Southwest Airlines needed to communicate with their employees about a variety of upcoming changes across the organization, and equip them with the knowledge and tools to help implement the initiatives across the system. So we worked as an extension of their Corp Comms team to create a series of educational videos explaining how leadership was tackling these big initiatives, and how individual employees could be a part of the “Tomorrow Together” corporate strategy.
