Hello There.

Our latest reel.

Core competencies.

Strategy

Brand positioning, digital transformation roadmaps & MarTech consulting

Analytics

Qual/quant research, data modeling & performance measurement

Comms Planning

Audience development, content strategy, journey mapping & measurement

Dynamic Engine

Specialized skillsets, workflows, templates & automation to scale digital assets

Creative & Design

Campaign ideation, platform-first content creation, brand design

Influencer

Full-funnel program strategy, activation, and measurement, including affiliate marketing

Trade School Studios

Non-SAG in-house production, editorial, animation, & VFX

Embed Services

Augment for in-house Client teams to support scale for creative & production

Work examples.

From fully-integrated campaigns to social content at scale to internal storytelling, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality.

 

HEALTHCARE EXPERTISE

Feel Whole

AdventHealth is one of the nation’s largest non-profit healthcare organizations. They needed support building brand awareness at the corporate level, while also driving volume across the system’s many regions and service lines. We tapped into their differentiated approach to whole person care, and developed the brand platform: Feel Whole. The campaign was brought to life through an omni-channel campaign, that also included the Feel Whole Challenge - a program that empowered people to take their health into their own hands with a 21 day toolkit for beginning a whole person health journey. Additionally, through video content, custom quizzes, influencer partnerships, and an app experience, we helped shift the perception of sick-care to an always on habit.

We then leveraged our Dynamic Content Engine to scale the Feel Whole brand platform across specific geographies and service lines, creating tailored content across multiple points of the consumer journey. In addition, we’ve partnered with their in-house Marketing team, sharing best practices for scalable content production and identifying opportunities to restructure internal workflows in order to increase efficiency and maximize creative output.

ADVENT HEALTH

 
 

AUDIENCE-LED CONTENT AT SCALE

You’ve Never Been More Ready

As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing campaigns across a variety of key audiences, such as Movers, First time home buyers, B2B Pros, GenZ, Remodelers, and many more.

One example of our work with the Home Remodeler audience is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey. 

THE HOME DEPOT

 
 

TECH-ENABLED PERSONALIZATION

Dynamic Content Engine

One of Trade School’s unique offerings is our Dynamic content engine which helps clients scale digital content creation efficiently and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools, animation, design systems, and adaptable templates.

 
 

EPISODIC STORYTELLING

Respect The Hustle

There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special. Here’s some examples from the 8-part series that featured a variety of SMB stories across industries.

FEDEX

 
 

INTERNAL COMMUNICATIONS

Tomorrow, Together

We partnered as an extension of Southwest Airline's Internal Corporate Communication team to develop a series of videos focused on educating staff on upcoming organizational changes. We provided creative support, along with full-service production and post, shooting across six locations to bring the stories to life.

SOUTHWEST AIRLINES

 

Christy Cross, Head of Growth

(404) 993-6169

christy.cross@tradeschool.works