Agency Overview
Hello there!
Thank you for taking the time to speak with us, we enjoyed learning more about Jackson + Coker’s content needs. Please feel free to reach out with any additional questions. For now, see below for more about our capabilities and some work samples.
Talk Soon,
Alex & Rebecca
Our latest reel.
Core competencies.
We’ve combined the strategic creativity of an ad agency with the speed and scale of a modern production studio, resulting in an efficient and prolific content engine that drives business results. Our modular and customizable model allows us to adapt to each client's unique needs, offering tailored solutions that maximize impact. By leveraging the strengths of our sister agency, 22squared, we enhance our offerings with robust media capabilities and additional services, ensuring a comprehensive approach that meets and exceeds client expectations.
Strategy
Brand positioning, digital transformation roadmaps & MarTech consulting
Analytics
Qual/quant research, data modeling & performance measurement
Comms Planning
Audience development, content strategy, journey mapping & measurement
Mainspring AI
AI-powered tech platform and workflow to automate and scale digital asset creation
Creative & Design
Campaign ideation, platform-first content creation, brand design
Influencer
Full-funnel program strategy, activation, and measurement, including affiliate marketing
Trade School Studios
Non-SAG in-house production, editorial, animation, & VFX
Embed Services
Augment for in-house client teams to support scale for creative & production
Work examples.
From fully-integrated campaigns to social content at scale to internal storytelling, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality.
HEALTHCARE EXPERTISE
Feel Whole
AdventHealth is one of the nation’s largest non-profit healthcare organizations. They needed support building brand awareness at the corporate level, while also driving volume across the system’s many regions and service lines. We tapped into their differentiated approach to whole person care, and developed the brand platform: Feel Whole. The campaign was brought to life through an omni-channel campaign, that also included the Feel Whole Challenge - a program that empowered people to take their health into their own hands with a 21 day toolkit for beginning a whole person health journey. Additionally, through video content, custom quizzes, influencer partnerships, and an app experience, we helped shift the perception of sick-care to an always on habit.
We then leveraged our Mainspring AI Content Engine to scale the Feel Whole brand platform across specific geographies and service lines, creating tailored content across multiple points of the consumer journey. In addition, we’ve partnered with their in-house marketing team, sharing best practices for scalable content production and identifying opportunities to restructure internal workflows in order to increase efficiency and maximize creative output.
ADVENT HEALTH
EPISODIC STORYTELLING
Respect The Hustle
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special. Here’s some examples from the 8-part series that featured a variety of SMB stories across industries.
FEDEX
EMBED SERVICES
Masterclass Series
Inuit Mailchimp has an incredible in-house agency, but content demands were outpacing internal capacity. In order to help them scale, Trade School built a custom team that integrated directly into Inuit Mailchimp’s creative team to help tell their story and promote their extensive suite of tools for small businesses. Our work together spanned email, social content, website landing pages, long-form articles, and production of live events, including the Inuit Mailchimp E-commerce Masterclass Series. We collectively developed streamlined workflow processes, and plugged directly into Inuit Mailchimp’s tools and systems (including Workfront, Figma, Slack, and a shared secure Google server), to enable seamless collaboration across teams.
INUIT MAILCHIMP
INTERNAL COMMUNICATIONS
Tomorrow, Together
We partnered as an extension of Southwest Airline's Internal Corporate Communication team to develop a series of videos focused on educating staff on upcoming organizational changes. We provided creative support, along with full-service production and post, shooting across six locations to bring the stories to life.
SOUTHWEST AIRLINES
TECH-ENABLED CREATIVE
Mainspring AI
One of Trade School’s unique offerings is our Mainspring AI™ Content Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market leveraging AI. We’ve built a specialized team and workflow to achieve this high volume production, powered by AI-driven tools, strategic expertise, MarTech, automation, design systems, and adaptable templates to enable scale and personalization.
For a recent project for Coach, we were able to produce over 1000 unique assets across Digital, Social, Email and Web in just 6 weeks.
COACH
INFLUENCER MARKETING
How to Undo
Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships last year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. We produced 21 episodes in 22 days at Trade School Studios.
THE HOME DEPOT
Christy Cross, Head of Growth
(404) 993-6169
christy.cross@tradeschool.works