FEDEX

Respect The Hustle

There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special. The series was shot on-location in each founder’s city with a nimble Trade School production crew.

SWEETWATER BREWING

The Way

Outdoor Guides take us places and show us things we’d never be able to experience on our own. Yet they have little monetary support during times of trouble such as injury or natural disaster. So in their honor, we partnered with Sweetwater to develop Guide Beer, a brand that would donate 11% of profits to guides in need.

We concepted and created the name, brand identity, packaging design, creative campaign, and interactive experience.

INFLUENCER MARKETING

Uncontained

Trade School also has an Influencer Marketing team of 18 people, who managed more than 250 influencer partnerships this year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.

Here’s one example of an experiential Influencer activation called Tiny Home. We helped build and then create a tour of Influencer Ben Uyeda's Joshua Tree container home, which became an epic interactive shopping experience featuring nearly a thousand products from The Home Depot.

PUBLIX SUPER MARKETS

It’s Just a Game

Working hand in hand with Publix’ internal creative agency, we’re helping promote Publix as the go-to spot for all your Super Bowl party hosting needs. The campaign spans multiple digital and social platforms, and includes brand and co-op messaging and creative assets.

THE HOME DEPOT // HUSKY TOOLS

Common Sense

As part of our 8 year relationship as lead content agency for The Home Depot, much of work includes advertising for key Supplier brand partners. Here are a few examples of our work with one of those brands, Husky tools, where we created campaigns that included beautiful storytelling, while also showing off key product benefits and features.

THE HOME DEPOT

You’ve Never Been More Ready

For this campaign, we developed a creative concept that was tailored to multiple audience segments, and executed one massive production to capture assets that could be scaled across all audiences and channels.

The Challenge: With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. As such, we needed to create a cohesive body of work that felt personalized and relevant to each remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between.

With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across 6 unique bath and kitchen remodeler personas, touching on each phase of the remodeler journey. 

COSTA RICA TOURISM

Anthem

To help drive tourism to the beautiful Costa Rica, we created this anthemic video to help tell their story.