Agency Overview
Hello There!
We’re excited to be considered for this opportunity and to share how Trade School can help drive impact for your brands. Below, you'll find a selection of our work and case studies that highlight our expertise. We look forward to the conversation!
PLATFORM - FIRST CONTENT
It’s Just a Game
Working hand in hand with Publix’s internal creative agency, we elevated Publix as the go-to destination for all Super Bowl party hosting needs. Our comprehensive campaign spanned multiple digital and social platforms, featuring both brand and co-op messaging to drive engagement. We created tailored creative assets that highlighted Publix’s diverse offerings, from game-day snacks to party essentials, ensuring that each touchpoint resonated with a broad audience. Through strategic content and dynamic visuals, we helped Publix capture the excitement of the Super Bowl while reinforcing their role as a trusted, one-stop shop for unforgettable gatherings.
AUDIENCE LED CONTENT
You’ve Never Been More Ready
As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing campaigns across a variety of key audiences, such as Movers, First time home buyers, B2B Pros, GenZ, Remodelers, and many more.
One example of our work with the Home Remodeler audience is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
THE HOME DEPOT
EPISODIC SERIES
Respect the Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
FEDEX
PRODUCT FOCUSED STORYTELLING
Ninja Foodi
Ninja came to us with a need to evolve from a late-night infomercial brand to a more dynamic, audience-first powerhouse. With business growth fueled by families embracing home-cooked meals, they needed to scale quickly. We leveraged our expertise in food-focused content, creating a robust content library that combined stunning storytelling, audience-driven insights, and full-funnel production.
Through a series of high-impact 30-second spots featuring their innovative kitchen appliances, we transformed Ninja’s brand, moving beyond broadcast-only strategies and introducing fresh, premium visuals through slow-motion photography. By tapping into a network of trusted talent and partners, we ensured that every piece of content resonated with unique audiences, delivering Ninja’s products beautifully across both linear and digital channels.
SHARK NINJA
CONTENT AT SCALE
Mainspring AI
One of Trade School’s unique offerings is our Mainspring AI Content Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market leveraging AI. We’ve built a specialized team and workflow to achieve this high volume production, powered by AI-driven tools, strategic expertise, MarTech, automation, design systems, and adaptable templates to enable scale and personalization.
For a recent project for Coach, we were able to produce over 1000 unique assets across Digital, Social, Email and Web in just 6 weeks.
COACH
Talk Soon!
Christy Cross, Head of Growth
Phone: (404) 993-6169
Email: christy.cross@tradeschool.works