DYNAMIC CREATIVE

Templates & Automation

One of Trade School’s unique offerings is our Dynamic capability which helps clients scale digital content creation efficiently and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools (like RevJet), animation, design systems, and adaptable templates. Here’s a look at how we’ve built a visual design system and Dynamic framework for The Home Depot to help them scale content creation across their digital and social platforms.

CRAFT AT SCALE

Social Content

We have specialized skills and efficient workflows to create beautiful, compelling content at every brand touchpoint. From 3D animation and motion design on existing assets, to highly styled product photography, to interesting product demos and storytelling in small spaces, our model is built to scale.

CONTENT LIBRARIES

You’ve Never Been More Ready

For this campaign, we developed a creative concept that was tailored to multiple audience segments, and executed one massive production to capture assets that could be scaled across all audiences and channels.

The Challenge: With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. As such, we needed to create a cohesive body of work that felt personalized and relevant to each remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between.

With a 5 day production, the result was over 230+ pieces of content, including 17 Videos, with personalized messaging across 6 unique bath and kitchen remodeler personas, touching on each phase of the remodeler journey. 

FOOD EXPERTISE

Ninja Foodi

Across our client experience, we've had the opportunity to produce a significant volume of food-focused content, from broadcast to TikTok and everything in between. We understand the care and craft that goes into working with food, and have an incredible network of talent - both in house and with a trusted network of partners - that we work with to ensure food production comes to life beautifully.

B2B STORYTELLING

Respect the Hustle

This 6 part YouTube docuseries highlights small businesses that rely on FedEx to fuel their growing business. We concepted, shot, and managed live-action productions across the country, working with small business owners who embody different attributes of “the hustle.” 

INTERNAL EDUCATION

Taking Tomorrow

Southwest Airlines needed to communicate with their employees about a variety of upcoming changes across the organization, and equip them with the knowledge and tools to help implement the initiatives across the system. So we created a series of educational videos explaining how leadership was tackling these big initiatives, and how individual employees could be a part of the “Tomorrow Together” corporate strategy.