THE HOME DEPOT

You’ve Never Been More Ready

For this campaign, we developed a creative concept that was tailored to multiple audience segments, and executed one massive production to capture assets that could be scaled across all audiences and channels.

The Challenge: With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. As such, we needed to create a cohesive body of work that felt personalized and relevant to each remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between.

With a 5 day production, the result was over 230+ pieces of content, including 17 Videos, with personalized messaging across 6 unique bath and kitchen remodeler personas, touching on each phase of the remodeler journey. 

PUBLIX SUPER MARKETS

It’s Just a Game

Working hand in hand with Publix’ internal creative agency, we’re helping promote Publix as the go-to spot for all your Super Bowl party hosting needs. The campaign spans multiple digital and social platforms, and includes brand and co-op messaging and creative assets.

BUFFALO WILD WINGS

Sports Social: Prenup

Buffalo Wild Wings wanted to step up their content game, rule the conversation around sports and get famous. Simple enough, yeah? But as a challenger brand, we knew B-Dubs would have to break the rules. So as their Social AOR, we hacked platforms, crashed events and created new ones. We created a first-ever Instagram game, hired a fortune teller who beat out Vegas bookies, helped die-hard fans lock-down their football season with the Football Prenup and worked with influencers and sports celebrities to help promote our shenanigans. 

With our help, B-Dubs quickly became the GOAT of food, sports and culture. It wasn’t easy, but it was delicious. 

THE HOME DEPOT

Templates & Automation

One of Trade School’s unique offerings is our Dynamic capability which helps clients scale digital content creation efficiently and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools (like RevJet), animation, design systems, and adaptable templates. Here’s a look at how we’ve built a visual design system and Dynamic framework for The Home Depot to help them scale content creation across their digital and social platforms.

SHARK NINJA

Food Sizzle

Across our client experience, we've had the opportunity to produce a significant volume of food-focused content, from broadcast to TikTok and everything in between. We understand the care and craft that goes into working with food, and have an incredible network of talent - both in house and with a trusted network of partners - that we work with to ensure food production comes to life beautifully.

This reel showcases how we combined beautiful storytelling, audience-led science, and a full-funnel production approach to create a robust content library of assets for both linear and digital use for multiple targets based on audience data.

THE HOME DEPOT

Buit in Pins

We wanted to give first time homeowners the confidence to move beyond just inspiration pin boards and turn their “befores” into their very own “afters.” So we created Built-in Pins, a series of Pin-worthy rooms literally built from scratch, inside a Pin. For the first time, people could see every step of their inspiration brought to life, and with the first shoppable 360-degree experience in Pinterest,  people could shop the products directly within the platform. And we created more than 1,500 pieces of content with full-funnel media strategies to drive conversion.