Agency Overview
Our latest reel.
Additional work samples.
FEDEX
Respect the Hustle
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.
THE HOME DEPOT
Built-in Pins
We wanted to give first time homeowners the confidence to move beyond just inspiration pin boards and turn their “befores” into their very own “afters.” So we created Built-in Pins, a series of Pin-worthy rooms literally built from scratch inside a Pin. For the first time, people could see every step of their inspiration brought to life, and with the first shoppable 360 experience in Pinterest, people could shop the products directly within the platform. And we created over 1,500 pieces of content with full-funnel media strategies to drive conversion.
SOUTHWEST AIRLINES
Tomorrow, Together
Southwest Airlines needed to communicate with their employees about a variety of upcoming changes across the organization, and equip them with the knowledge and tools to help implement the initiatives across the system. So we worked as an extension of their Corp Comms team to create a series of educational videos explaining how leadership was tackling these big initiatives, and how individual employees could be a part of the “Tomorrow Together” corporate strategy.
COSTA RICA TOURISM
Save the Americans
In order to drive Costa Rica tourism we developed a multi-faceted campaign based on the insight that Americans are overworked and under-vacationed. Our campaign leveraged beautiful scenery and serenading animals to bring tourists to the county. In addition to out of home stunts, social, and digital, we also created an anthemic video to showcase the gorgeous and unique experiences awaiting you in Costa Rica.
THE HOME DEPOT
Home Depot Design Center
We helped The Home Depot create a new, experiential retail brand called the Home Depot Design Center. It’s a unique showroom for all things home remodeling, designed to give customers first-hand experience with the brand’s collection of higher-end home appliances and decor.
SWEETWATER BREWING
The Way
Outdoor Guides take us places and show us things we’d never be able to experience on our own. Yet they have little monetary support during times of trouble such as injury or natural disaster. So in their honor, we partnered with Sweetwater to develop Guide Beer, a brand that would donate 11% of profits to guides in need.
We concepted and created the name, brand identity, packaging design, creative campaign, and interactive experience.
MORRIS BROWN COLLEGE
The Hard Reset
We’re proud to be Atlanta based and take pride in being part of our local community. We recently partnered with historic Atlanta University, Morris Brown Colllege, to help tell their story.
Since the school’s accreditation was revoked two decades ago, students of this Atlanta HCBU have been unable to receive federal financial aid to help pay tuition. This has been a major blow to enrollment. The school, which previously had an enrollment rate of 2,500 students, had about 50. Morris Brown College needed to show the world that things were about to change. So, paying homage to our Atlanta roots, we aided in helping the school tell its story, leading to record enrollment.
INFLUENCER MARKETING
Uncontained
Trade School also has an Influencer Marketing team of nearly 20 people, who manage over 300 influencer partnerships each year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
Here’s one example of an experiential Influencer activation called Uncontained. We helped build and then create a tour of Influencer Ben Uyeda's Joshua Tree container home, which became an epic interactive shopping experience featuring nearly a thousand products from The Home Depot.
