Agency Overview
Hello!
It was so nice to see you all yesterday, and reconnect with some familiar faces while meeting new ones. Attached is our credentials presentation and a few of our work samples.
Our latest reel.
SOCIAL CONTENT
Platform-first Expertise
From TikTok to Meta, and everything in between, our team has deep expertise in creating content that’s purpose-built for each platform, and rooted in audience data and insights. We understand that channel and platform nuance matters when creating breakthrough content that will drive impact. However, our model is also built to scale, understanding that brands have a need to create relevant, engaging content across multiple audience journeys and channels. That’s why strategy, creative, and production are integrated from the start, so that we can maximize content output across creative considerations including sound, graphics, length, ratios, etc. - to allow brands to make the most of their assets.
INTEGRATED CAMPAIGN
It’s Just a Game
Super Bowl Sunday is thought to be the second-largest food consumption day in the U.S., behind Thanksgiving. So our challenge was to help make sure Publix is the place to shop and prepare for all Big Game watch-party needs. Our integrated campaign leveraged a mix of utility and emotion to concept audience-specific creative ideas for each channel and platform. We created recipe-focused “Prep Talk” Reels, product-centric social and digital, in-store signage and emotional long-form video centered around Publix’s brand value of togetherness.
SMALL GEAR PRODUCTION
Respect the Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
PRODUCTION+
Tomorrow, Together
Southwest Airlines needed to communicate with their employees about a variety of upcoming changes across the organization, and equip them with the knowledge and tools to help implement the initiatives across the system. So we worked as an extension of their Corp Comms team to create a series of educational videos explaining how leadership was tackling these big initiatives, and how individual employees could be a part of the “Tomorrow, Together” corporate strategy.
STRAIGHT TO PRODUCTION
Bons on Board
We partnered with Push agency as the straight to production partner for this quick turn, cost-effective shoot to support the launch of Cinnabon's Bons on Board. With a nimble team and tight timeline, we provided a library of stills and video to support social content.
MAILCHIMP x TRADE SCHOOL
Embed Services
Mailchimp has an incredible in-house agency, but content demands were outpacing internal capacity. In order to help them scale, Trade School built a custom team - spanning strategy, creative, technical copywriting, production, and PM - that integrated directly into Mailchimp’s creative team to help tell their story and promote their extensive suite of tools for small businesses.
Our work together spanned email, social content, website landing pages, long-form articles, and production of live events, including the Mailchimp E-commerce Masterclass Series. Across all lines of business, we collectively developed streamlined workflow processes, and plugged directly into Mailchimp’s tools and systems (including Workfront, Figma, Slack, and a shared secure Google server), to enable seamless collaboration across teams.
PARTNERING WITH CREATORS
How to Undo
Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships last year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. We produced 21 episodes in 22 days at Trade School Studios.
WHO’S HUNGRY?
Food Reel.