Agency Overview
Sharing some of our latest work samples below - we look forward to seeing you again soon!
Sizzle Reel
AUDIENCE-LED CONTENT AT SCALE
You’ve Never Been More Ready
As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing campaigns across a variety of key audiences, such as Movers, First time home buyers, B2B Pros, GenZ, Remodelers, and many more.
One example of our work with the Home Remodeler audience is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
THE HOME DEPOT
EPISODIC SERIES
Respect The Hustle
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special. Here’s one example from the 8-part series that featured a variety of SMB stories across industries.
FEDEX
INFLUENCER MARKETING
How to Undo
Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships last year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The show was so successful, it’s currently going into concepting for the third season.
THE HOME DEPOT
ENABLING SCALE & PERSONALIZATION
Dynamic Creative Engine
One of Trade School’s unique offerings is our Dynamic Creative Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools, automation, design systems, and adaptable templates to enable scale and personalization.
PROPRIETARY MODEL
CORPORATE STORYTELLING
Leadership Matters
Through a combination of interviews, real-life examples, and expert advice, we explore the fundamental principles that make Chick-fil-A's leadership culture unique and successful. In order to enhance leadership within the staff of Chick-fil-A we highlighted topics like fostering a positive work environment, effective communication, and personal growth. This video series serves as a source of inspiration and guidance for both existing and aspiring leaders within the Chick-fil-A team, fostering a culture of growth, empathy, and empowerment for all.
CHICK - FIL - A
BRAND STORYTELLING
Come Together, Thrive Together
With over 28 years and a billion dollars of giving across 6 major categories—youth development, democracy, environment, mental health, founder initiatives and developing the Westside of Atlanta—encapsulating the foundation’s story in 90 seconds was no easy feat. Creatively, we wanted to highlight the humanity that has always been central to the organizations’ legacy, while also bringing a modern perspective to the enterprise. Leveraging a mix of archival footage, new branding elements, and a lean production crew to document some of the on-going projects across Atlanta—we were honored to help tell this story.
ARTHUR M. BLANK FAMILY FOUNDATION