FEDEX

Respect The Hustle

There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.

We leveraged a lean creative + production crew to concept, shoot, and edit these on-location docustyle videos.

MAILCHIMP

Becoming The World’s Online Marketing Mentor

What do you think of when you hear “Mailchimp?” Emails, right? Well that’s just the tip of the iceberg.

Over the course of the past few years, Mailchimp has developed a wide variety tools of tools for small businesses to help them put up online stores in minutes, create social content in a snap and target their customers with pinpoint precision. In many ways, Mailchimp has become the master of online marketing for small businesses. The only problem is that not everyone knows it. Our goal was to show it to the world.

Acting as an extension of Mailchimp’s internal creative services team, we helped support their lead gen and upsell efforts in reaching small businesses with these business-driving tools and products.

Our work included social content, email newsletter design and copywriting, website landing page design, as well as production and video editorial for live virtual events.

Mailchimp’s Open House Event & E-Commerce Masterclass Series

In addition to our always-on content, we also helped Mailchimp launch their first “Customer Success Season” with a series of virtual events where their experts could teach small business owners how to become expert marketers. The event included the Mailchimp Open House and E-commerce Masterclass Series.

The Open House event would give small business owners a peek behind the company’s doors and teach viewers how to create and deliver high performing marketing campaigns and the E-Commerce Masterclass Series would give small businesses specific classes on subject matters ranging from “Mastering Paid Search“ to “Building Authentic Customer Relationships Through Content & Storytelling.”

Trade School production, creative and project management teams brought these visions to life. The result was a 2-week virtual event featuring 8 educational 45-60 minute courses taught by E-commerce experts across the globe, broadcasting live twice daily. Then we created a number of Mailchimp Masterclass Minis to deliver bite-sized pieces of educational content to viewers through social media.

Creating Weekly Newsletters, Articles & Case Studies

Beyond the video content, we would also send out weekly emails, develop long-form articles for their website and produce social content to give small business owners the tips and tools they would need to have their most successful sales season ever. These pieces of content would educate our audiences on marketing best practices, spread awareness of Mailchimp’s suite of offerings, encourage trial of their tools and position Mailchimp as a helpful mentor in the online marketing space. Over the course of 6 months we were able to deliver:

THE HOME DEPOT

How To Undo

You can find a how-to video for almost anything you want to learn. But what if you mess up while you’re trying that new project? It’s basically impossible to find anything to help you fix your mistakes.

We showed people how to fix the most common mistakes made when taking on a DIY project with our How To Undo content series, now in its second season.

Our Influencer team selected Mike Montgomery from Modern Builds as our partner for the series, leveraging his approachable and humorous personality to bring the content to life. We wrote, directed, and produced a 10-episode season, shot in just 10 days at Trade School Studios (during a global pandemic), that turned boring how-to’s into something people would tune in for.

Together with Mike, we broadened the way that The Home Depot connects with their audience, leveraging Mike’s expertise and influence, as well as the show’s unique tone, to bring a whole new range of viewers to the series. 

THE HOME DEPOT

You’ve Never Been More Ready

Taking on a home remodel project can be daunting. But with more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey.

The challenge? Every remodeler is as unique as the remodel itself. And The Home Depot has resources, services, and products that can be tailored to each type of remodeler. As such, we needed to create a cohesive body of work that felt personalized and relevant to each remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between.

So we developed a single concept and executed one massive production in which we created highly-personalized, evergreen work that could be scaled in all directions. With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across 6 unique bath and kitchen remodeler personas, touching on each phase of the remodeler journey.