Hello!
Here’s a quick introduction to Trade School, an integrated ad agency and production company based in Atlanta. We create beautiful, effective content at scale to help brands connect with audiences everywhere they consume content. We hope to have the opportunity to meet to learn more about each other and how we might be able to partner!
Trade School quick facts.
2020
Year Founded
120
Number Of Employees
100%
Employee-Owned
Headquartered In Atlanta
Non-SAG
Built for what’s next.
Modern marketers have a need to create personalized conversations with their various audiences across every touchpoint in their paths to purchase. This means brands are now having to exponentially scale the amount of audience-based content they create in order to drive meaningful business results. So we built a new model to help solve this problem.
Trade School combines the strategic rigor and creativity of an agency, with the speed and flexibility of in-house production. This offers clients a new alternative to the traditional agency model to accelerate data-driven content creation without compromising on quality.
We often work as an extension of clients’ in-house teams, as today’s content volume demands typically outpace internal capacity. In-House+ helps clients augment their staff quickly and efficiently with specialty skill sets and omni-channel expertise. We can integrate into existing workflows and systems to provide seamless collaboration.
Our services.
We’ve built a simplified, integrated model around three core disciplines:
Strategy
Content Strategy
Influencer Marketing
Data & Measurement Strategy
MarTech Consultation
Creative
Full-Funnel Campaigns
Social Content
Editorial & Email
Episodic Video
Production
Live Action
Video Editorial
Motion Graphics
Dynamic Creative
Our latest reel.
Work examples.
From on-location content shoots to in-studio episodic series, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality. Here are a few samples across our food and retail experience.
Ninja Foodi
Food Sizzle
Ninja had successfully built their business on infomercials. But in order to scale and reach new customers, it was time to evolve. We helped them put audiences at the center, push beyond a broadcast only approach, and get more out of their production budgets to drive both brand and product demand.
This reel showcases how we combined beautiful storytelling, audience-led science, and a full-funnel production approach to create a robust content library of assets for both linear and digital use for multiple targets based on audience data.
THE HOME DEPOT
You’ve Never Been More Ready
For this campaign, we developed a creative concept that was tailored to multiple audience segments, and executed one massive production to capture assets that could be scaled across all audiences and channels.
The Challenge: With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. As such, we needed to create a cohesive body of work that felt personalized and relevant to each remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between.
With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across 6 unique bath and kitchen remodeler personas, touching on each phase of the remodeler journey.
NINJA Speedi
That’s Speedi
The Challenge: Introduce the Ninja Speedi Rapid Cooker & Air Fryer to a new younger millennial audience by showcasing the Speedi’s unique ability to create a complete, multi-textured meal in just 15 minutes.
Our Approach: Create a campaign with the Speedi as the hero, featuring fast-paced action which complements the machine’s impressively speedy cook time. We also leveraged colorful, poppy graphic elements showing how fun making – and eating – meals with Speedi can be.
Results: The work just hit market this season, but the broadcast pieces of the campaign earned an A+ in consumer testing.
Broadcast Video
Production BTS
Cinnabon
Bons on Board
We partnered with Cinnabon’s creative team to produce a content library of video and stills to be leveraged across multiple digital assets. This seasonal campaign was created to promote Cinnabon’s new delivery offering, while also appealing to a younger millennial audience.
