INTERNAL COMMS

Leadership Matters

Through a combination of interviews, real-life examples, and expert advice, we explore the fundamental principles that make Chick-fil-A's leadership culture unique and successful. In order to enhance leadership within the staff of Chick-fil-A we highlighted topics like fostering a positive work environment, effective communication, and personal growth. This video series serves as a source of inspiration and guidance for both existing and aspiring leaders within the Chick-fil-A team, fostering a culture of growth, empathy, and empowerment for all.

CHICK - FIL - A

EPISODIC SERIES

Respect The Hustle

There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special. Here’s some examples from the 8-part series that featured a variety of SMB stories across industries.

FEDEX

CONTENT AT SCALE

You’ve Never Been More Ready

As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing campaigns across a variety of key audiences, such as Movers, First time home buyers, B2B Pros, GenZ, Remodelers, and many more.

One example of our work with the Home Remodeler audience is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.

THE HOME DEPOT

IMPACT & STORYTELLING

Come Together, Thrive Together

At Trade School, we are deeply committed to supporting our clients' efforts to positively impact their communities and drive meaningful change. We believe in the power of doing good and actively collaborate with non-profits to amplify their initiatives that resonate with our shared mission. By leveraging our creative and strategic expertise, we help our clients make a tangible difference, fostering stronger community connections and contributing to causes that matter.

One example that exemplifies these efforts is our work with the Arthur Blank Family Foundation. With over 28 years and a billion dollars of giving across six major categories—youth development, democracy, environment, mental health, founder initiatives, and developing the Westside of Atlanta—encapsulating the foundation’s story in 90 seconds was no easy feat. Creatively, we wanted to highlight the humanity that has always been central to the organization’s legacy while also bringing a modern perspective to the enterprise. Leveraging a mix of archival footage, new branding elements, and a lean production crew to document some of the ongoing projects across Atlanta—we were honored to help tell this story.

ARTHUR M. BLANK FAMILY FOUNDATION

Negative to Positive

From an industry with a negative environmental reputation, this work assisted in pioneering the sustainable business practices at Interface. This case study investigates the strategic steps taken to build a brand platform centered around sustainability and innovation. It highlights the company's journey of transitioning to a mission-driven organization committed to reducing its environmental impact and creating products that align with a greener future. By analyzing the pivotal decisions, communication strategies, and sustainability initiatives, this work offers valuable insights into how Interface successfully rebranded itself, setting a benchmark for environmentally responsible business practices.

INTERFACE

Hard Reset

We’re proud to be Atlanta based and take pride in being part of our local community. We recently partnered with historic Atlanta University, Morris Brown Colllege, to help tell their story.

Since the school’s accreditation was revoked two decades ago, students of this Atlanta HCBU have been unable to receive federal financial aid to help pay tuition. This has been a major blow to enrollment. The school, which previously had an enrollment rate of 2,500 students, had about 50. Morris Brown College needed to show the world that things were about to change. So, paying homage to our Atlanta roots, we aided in helping the school tell its story, leading to record enrollment.

MORRIS BROWN COLLEGE