Hello there.
Thank you for taking the time to chat with us! We’d love the opportunity to partner with The Coca-Cola Company, below are some work samples for you to look over, and our presentation that was shared.
Our latest reel.
Work examples.
From fully-integrated campaigns to social content at scale to internal storytelling, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality.
SOCIAL FIRST CAMPAIGNS // SWEETWATER BREWING
#fishforafish
We developed an innovative can design and a marketing campaign called #fishforafish, aimed at driving brand interaction and word-of-mouth. This concept aligned with SweetWater's commitment to water preservation and encouraged social media sharing to boost brand and product awareness. The idea capitalized on the existing behavior of people posting pictures of their fishing catches. We redesigned the cans to resemble fish, encouraging consumers to stack and photograph them. For every post tagged with #fishforafish, SweetWater committed to stocking a trout in a local stream. The campaign was highly successful, with sales of the new can design increasing by 32% in the first two months.
BRAND STORYTELLING // SWEETWATER BREWING COMPANY
The Way
Our collaboration with Sweetwater Brewing Company focused on creating a robust brand platform that seamlessly integrates with their business and marketing efforts. We honored the stewards of the outdoors—adventure guides—by developing Guide Beer, a brand dedicated to supporting these essential individuals. This initiative not only resonated with Sweetwater’s core values but also enhanced their market presence. Our comprehensive approach included developing the brand identity, designing an engaging creative campaign, and launching an interactive experience. By weaving the brand narrative through all touchpoints, from packaging to digital content, we ensured a cohesive and impactful presence in the market.
INTEGRATED CAMPAIGNS // PUBLIX SUPERMARKETS
It’s Just a Game
Working in partnership with Publix’ internal creative agency, we helped promote Publix as the go-to spot for all your Super Bowl party hosting needs. The campaign spanned multiple digital and social platforms, and includes brand and co-op messaging across over 80 unique creative assets.
AUDIENCE-LED CONTENT AT SCALE // THE HOME DEPOT
You’ve Never Been More Ready
As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing campaigns across a variety of key audiences, such as Movers, First time home buyers, B2B Pros, GenZ, Remodelers, and many more.
One example of our work with the Home Remodeler audience is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
INTERNAL COMMUNICATIONS // SOUTHWEST AIRLINES
Tomorrow, Together
We partnered as an extension of Southwest Airline's Internal Corporate Communication team to develop a series of videos focused on educating staff on upcoming organizational changes. We provided creative support, along with full-service production and post, shooting across six locations to bring the stories to life.
EPISODIC STORYTELLING // FEDEX
Respect the Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
ATLANTA PROUD // MORRIS BROWN COLLEGE
The Hard Reset
We’re proud to be Atlanta based and take pride in being part of our local community. We recently partnered with historic Atlanta University, Morris Brown Colllege, to help tell their story.
Since the school’s accreditation was revoked two decades ago, students of this Atlanta HCBU have been unable to receive federal financial aid to help pay tuition. This has been a major blow to enrollment. The school, which previously had an enrollment rate of 2,500 students, had about 50. Morris Brown College needed to show the world that things were about to change. So, paying homage to our Atlanta roots, we aided in helping the school tell its story, leading to record enrollment.
INFLUENCER MARKETING // THE HOME DEPOT
How to Undo
Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships last year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The show was so successful, it’s currently going into concepting for the third season.
TECH - ENABLED CREATIVE // COACH
Dynamic Creative
One of Trade School’s unique offerings is our dynamic content engine, which helps clients efficiently scale content creation.
We’ve built a specialized team and workflow, powered by best-in-class MarTech and automation – and are beta testing a custom AI-enabled product which, guided by our comms strategists and creative leaders, will allow clients to get to market in half the time.
This Spring, Coach asked us to partner with their web design agency to execute a vast quantity of Outlet content while they focused on modernizing the brand’s visual expression and digital experience. Week by week across 5 batches, we built out a content matrix, designed assets in Figma, ran assets through robust proofreading and QA, and delivered… 1000+ unique video, static and GIF deliverables across Digital, Social, Email and Web in just 6 weeks, driving sales through Mother’s Day and other key brand moments.
Christy Cross, Head of Growth
(404) 993-6169
christy.cross@tradeschool.works