Chipotle

Hello!

We are very much excited about the opportunity to talk with you about how Trade School might help activate your partnership with UF! Below you’ll find some work samples to accompany our creds presentation and get a better understanding of the work we do at Trade School. We look forward to talking with you!

Our latest reel.

Work examples.

From full-funnel campaigns, to episodic video, to digital content, to brand partnerships, we collaborate with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality.

BUFFALO WILD WINGS

Sports Social

Buffalo Wild Wings wanted to step up their content game, rule the conversation around sports and get famous. Simple enough, yeah? But as a challenger brand, we knew B-Dubs would have to break the rules. So as their Social AOR, we hacked platforms, crashed events and created new ones. We created a first-ever Instagram game, hired a fortune teller who beat out Vegas bookies, helped die-hard fans lock-down their football season with the Football Prenup and worked with influencers and sports celebrities to help promote our shenanigans.

With our help, B-Dubs quickly became the GOAT of food, sports and culture. It wasn’t easy, but it was delicious.

THE HOME DEPOT

College Game Day

Beyond touchdowns and tackles, traditions are an essential building block at the heart of gameday. College GameDay and The Home Depot are the mortar that helps keep these traditions going. Between the experts on the panel and products and supplies in-store, we demonstrated how customers have everything they need to honor, and start their own, College GameDay traditions.

With our Tailgate Titan campaign, we celebrated the unsung heroes of pre-game grilling and backyard tailgates with weekly social content, video pre-roll featuring GameDay announcers, in-person/digital integrations, beta ad products, a sweepstakes and more. Over the years, we’ve created tons of content with the GameDay hosts, built a social following for the sponsorship and helped GameDay doers get more done with the help of The Home Depot.

PUBLIX SUPER MARKETS

It’s Just a Game

Super Bowl Sunday is thought to be the second-largest food consumption day, behind Thanksgiving. So our challenge was to help make sure Publix is the place to shop and prepare for all Big Game watch-party needs. Our integrated campaign leveraged a mix of utility and emotion to concept specific creative ideas for each channel and platform. We created recipe-focused “Prep Talk” Meta Reels, product-centric social and digital, in-store signage and an emotional long-form pre-roll centered around Publix’s brand value of togetherness. The campaign launched last week, ahead of Super Bowl LVII.

THE HOME DEPOT

How To Undo

You can find a how-to video for almost anything you want to learn. But what if you mess up while you’re trying that new project? It’s basically impossible to find anything to help you fix your mistakes.

We showed people how to fix the most common mistakes made when taking on a DIY project with our How To Undo content series.

Our Influencer team selected Mike Montgomery from Modern Builds as our partner for the series, leveraging his approachable and humorous personality to bring the content to life. We wrote, directed, and produced a 10-episode season, shot in just 10 days at Trade School Studios (during a global pandemic), that turned boring how-to’s into something people would tune in for.

Together with Mike, we broadened the way that The Home Depot connects with their audience, leveraging Mike’s expertise and influence, as well as the show’s unique tone, to bring a whole new range of viewers to the series.