Partnering with Trade School

We are incredibly excited about the opportunity to partner with Chick-fil-A to support your creative and production needs! Below we have provided an overview of the different ways we often engage with our client partners, though each project is customized and scalable based on your specific needs. We hope this guide is a helpful reference as you consider your project pipeline for 2024.

 

Our creative & production models.


OPTION 1

END-TO-END CAMPAIGN DEVELOPMENT

Trade School works from a project briefing provided by Client and manages all aspects of strategic development, creative concepting, script writing/art direction, and production through to final delivery of assets.

  • Custom teams based on specific needs and deliverables

  • Can scale from a single video up to a multi-channel campaign


OPTION 2

PRODUCTION ONLY

Using creative concepts or scripts provided by Client, Trade School will manage all aspects of production planning, production, and post production/editorial to deliver final working files.

Large Scale

Great for more complex, narrative-driven, or multiple location shoots. Trade School will:

  • Present Director options and Director Treatments

  • Provide a detailed production plan - costs, timing and team makeup

  • Manage production execution through to final delivery

Small Scale

Great for interview driven initiatives that require small production teams. 

  • Typically a small crew of director/shooter/editor teams who can manage smaller jobs with a light support team like Production Assistants, Hair and Makeup, and Art Dept/staging.

  • Fewer deliverables with fluid production approach


OPTION 3

PRODUCTION PLUS

If you need more than production only support, we can add additional services and team members to to complete the work, for example:

  • Script writing

  • Prepping creative for production. In this case your team may have come up with the initial ideas but you need help getting the conceptual work production ready.

    • Adding an Art Director and/or Copywriter and Creative Director to the job.

    • Creative oversight of Production - making sure the work accomplishes what you want, creatively

  • Account and/or Project Management to help keep the project on track

  • Business Management

    • Talent acquisition, licensing and payment

    • Review of work for compliance (ie no violation of copyright laws)

    • Licencing assets like music and stock video/photography

    • Production Insurance if needed


OPTION 4

INFLUENCER/CREATOR PARTNERSHIPS

We have a large team of influencer strategists and program managers. We can help procure and vet potential influencers, creators, and/or ambassadors to leverage in our creative and production efforts.


OPTION 5

POST PRODUCTION ONLY PROJECTS

If you have already captured assets or just need editorial work, we have a full post production team and offer the following services: 

  • Editorial 

  • Motion Graphics

  • 3D 

  • Audio Production - recording, mixing, sound effects and engineering 

  • Video Finishing (color correction)

 
 

For more information, contact:


Christy Cross, Head of Growth

Phone: (404) 993-6169

Email: christy.cross@tradeschool.works

Matt Silliman, Head of Production

Phone: (404) 514-2400

Email: matt.silliman@tradeschool.works