Hello!
As a follow up to our recent conversations, I wanted to share with you here the quick overview of our agency, along with some work samples. We look forward to talking again soon!
Trade School quick facts.
2020
Year Founded
120
Number Of Employees
100%
Employee-Owned
Headquartered In Atlanta
Non-SAG
Built for what’s next.
After six years as Content Agency of Record for one of the world’s largest retailers, The Home Depot, we recognized the need for a different model to help clients scale the creation of effective, audience-based content to meet modern digital demands. So in 2020, we spun off from full-service ad agency 22squared to build Trade School.
Trade School combines the strategic rigor and creativity of an agency, with the speed and flexibility of in-house production. This offers clients a new alternative to the traditional agency model to accelerate content creation without compromising on quality.
We often work as an extension of clients’ in-house teams, as today’s content volume demands typically outpace internal capacity. We can take on full campaigns from strategy and creative through to final production, or integrate into existing client workflows to provide seamless collaboration on shared projects or production-only assignments. In either case, our flexible model helps clients augment their staff quickly and efficiently with specialty skill sets and omni-channel expertise.
Our services.
We’ve built a simplified, integrated model around three core disciplines:
Strategy
Content Strategy
Influencer Marketing
Data & Measurement Strategy
MarTech Consultation
Creative
Full-Funnel Campaigns
Social Content
Editorial & Email
Episodic Video
Production
Live Action
Video Editorial
Motion Graphics
Dynamic Creative
Our latest reel.
Work examples.
From on-location content shoots to in-studio episodic series, we partner with clients to ensure creative ideas come to life efficiently, and with the highest level of craft and quality.
THE HOME DEPOT
You’ve Never Been More Ready
For this campaign, we developed a creative concept that was tailored to multiple audience segments, and executed one massive production to capture assets that could be scaled across all audiences and channels.
The Challenge: With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. As such, we needed to create a cohesive body of work that felt personalized and relevant to each remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between.
With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across 6 unique bath and kitchen remodeler personas, touching on each phase of the remodeler journey.
Food Sizzle
Across our client experience, we've had the opportunity to produce a significant volume of food-focused content, from broadcast to TikTok and everything in between. We understand the care and craft that goes into working with food, and have an incredible network of talent - both in house and with a trusted network of partners - that we work with to ensure food production comes to life beautifully.
This reel showcases how we combined beautiful storytelling, audience-led science, and a full-funnel production approach to create a robust content library of assets for both linear and digital use for multiple targets based on audience data.
PUBLIX SUPER MARKETS
It’s Just a Game
Working hand in hand with Publix’ internal creative agency, we’re helping promote Publix as the go-to spot for all your Super Bowl party hosting needs. The campaign spans multiple digital and social platforms, and includes brand and co-op messaging and creative assets.
FEDEX
Respect The Hustle
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.
SHARK NINJA
That’s Speedi
Our challenge was to introduce the Ninja Speedi Rapid Cooker & Air Fryer to a new younger millennial audience by showcasing the Speedi’s unique ability to create a complete, multi-textured meal. Focusing on Speedi as the hero; we included fast-paced action, colorful poppy graphics, and delicious recipes cooked and styled to perfection. Our result was highlighting endless food combinations through a broadcast spot that earned us an A+ in consumer testing.
THE HOME DEPOT
Templates & Automation
One of Trade School’s unique offerings is our Dynamic capability which helps clients scale digital content creation efficiently and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools (like RevJet), animation, design systems, and adaptable templates. Here’s a look at how we’ve built a visual design system and Dynamic framework for The Home Depot to help them scale content creation across their digital and social platforms.
MAILCHIMP
Staff Augmentation
Mailchimp has an incredible in-house agency, but content demands were outpacing internal capacity. In order to help them scale, Trade School built a custom team - spanning strategy, creative, production, and PM - that integrated directly into Mailchimp’s creative team to help tell their story and promote their extensive suite of tools for small businesses.
Our work together spanned email, social content, website landing pages, long-form articles, and production of live events, including the Mailchimp E-commerce Masterclass Series. Across all lines of business, we collectively developed streamlined workflow processes, and plugged directly into Mailchimp’s tools and systems (including Workfront, Figma, Slack, and a shared secure Google server), to enable seamless collaboration across teams.
