ARTHUR M. BLANK FAMILY FOUNDATION

Come Together, Thrive Together

With over 28 years and a billion dollars of giving across 6 major categories—youth development, democracy, environment, mental health, founder initiatives and developing the Westside of Atlanta—encapsulating the foundation’s story in 90 seconds was no easy feat. Creatively, we wanted to highlight the humanity that has always been central to the organizations’ legacy, while also bringing a modern perspective to the enterprise. Leveraging a mix of archival footage, new branding elements, and a lean production crew to document some of the on-going projects across Atlanta—we were honored to help tell this story.

MORRIS BROWN COLLEGE

Hard Reset

Since the school’s accreditation was revoked two decades ago, students of this Atlanta HCBU have been unable to receive federal financial aid to help pay tuition. This has been a major blow to enrollment. The school, which previously had an enrollment rate of 2,500 students, had about 50.

Morris Brown College needed to show the world that things were about to change. So, paying homage to our Atlanta roots we aided in helping the school tell its story, and encouraged future students to apply.

SOUTHWEST AIRLINES

Tomorrow Together

We partnered as an extension of Southwest Airline's Corporate Communication team and creative agency partner to develop a series of videos focused on educating staff on upcoming organizational changes. We provided light creative support, along with full-service production and post, shooting across six locations to bring the stories to life.

FEDEX

Respect The Hustle

There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.

THE HOME DEPOT

How to Undo

Trade School has an Influencer Marketing team of 18 people, who managed more than 330 influencer partnerships this year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.

For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The show was so successful, it’s currently going into concepting for the third season.

PUBLIX SUPERMARKETS

Big Game

Working hand in hand with Publix’ internal creative agency, we helped promote Publix as the go-to spot for all Super Bowl party hosting needs. The campaign spanned multiple digital and social platforms, and included brand and co-op messaging and creative assets.