Agency Overview
Hello There!
Thank you for taking the time to speak with us, we enjoyed learning more about your content needs. Please feel free to reach out with any additional questions. For now, see below for more about our capabilities shared in the meeting and some work samples.
BSSP Meet Trade School
Talk Soon,
Matt, Shea, Desiree, & Rebecca
PLATFORM - FIRST CONTENT
Social at Scale
From TikTok to Meta, and everything in between, our team has deep expertise in creating content that’s purpose-built for each platform, and rooted in audience data and insights. We understand that channel and platform nuance matters when creating breakthrough content that will drive impact. However, our model is also built to scale, understanding that brands have a need to create relevant, engaging content across multiple audience journeys and channels. That’s why strategy, creative, and production are integrated from the start, so that we can maximize content output across creative considerations including sound, graphics, length, ratios, etc. - to allow brands to make the most of their assets.
EPISODIC SERIES
Respect the Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
FEDEX
AUDIENCE LED CONTENT
You’ve Never Been More Ready
As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing campaigns across a variety of key audiences, such as Movers, First time home buyers, B2B Pros, GenZ, Remodelers, and many more.
One example of our work with the Home Remodeler audience is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
THE HOME DEPOT
CONTENT AT SCALE
Mainspring AI
One of Trade School’s unique offerings is our Mainspring AI™ Content Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market leveraging AI. We’ve built a specialized team and workflow to achieve this high volume production, powered by AI-driven tools, strategic expertise, MarTech, automation, design systems, and adaptable templates to enable scale and personalization.
For a recent project for Coach, we were able to produce over 1000 unique assets across Digital, Social, Email and Web in just 6 weeks.
COACH
INFLUENCER MARKETING
How to Undo
Trade School has an Influencer Marketing team of 18 people, who managed more than 450+ influencer partnerships last year. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
For example, we were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. We produced 21 episodes in 22 days at Trade School Studios.
THE HOME DEPOT
INFLUENCER MARKETING
Memorial Day CTV: Featuring Galey Alix
On behalf of The Home Depot, we tested a new creator-led approach through a :15 second Connected TV (CTV) spot that highlighted the modular functionality of their hero patio set. By leveraging Galey Alix’s influence, the campaign aimed to boost brand awareness and engage Millennials and Gen Z, while comparing the effectiveness of creator-led content to traditional production methods. The primary objectives included maximizing product visibility across CTV and social media, with a key moment being Galey’s first sponsored TikTok post. The integrated omni-channel strategy, combining CTV and social media, reflected broader marketing trends highlighted in the 2024 Nielsen Annual Marketer Report. The work resulted in an impressive 9.14% engagement rate—447% above The Home Depot’s FY24 channel average. This provided valuable insights into the impact of creator-driven strategies on product visibility and overall brand performance.
THE HOME DEPOT
Talk Soon!
Christy Cross, Head of Growth
Phone: (404) 993-6169
Email: christy.cross@tradeschool.works