Agency Overview

Content at Scale

Mainspring AI

Trade School’s Mainspring AI™ Content Engine enables rapid, scalable content creation across digital and social channels. Supported by AI, strategic expertise, MarTech, and automation, our specialized team produced over 1,000 unique assets for Coach across Digital, Social, Email, and Web in just 6 weeks.

COACH

You’ve Never Been More Ready

As a 10-year content partner of The Home Depot, we've developed an audience-driven model for multi-channel, full-funnel campaigns. Our “You’ve Never Been More Ready” campaign features personalized content for each remodeler persona, tailored to their journey across all channels.

THE HOME DEPOT

Social - First Campaigns

#FishforaFish

We created this social - first campaign, featuring fish-themed can designs that encouraged social media sharing to promote SweetWater Brewing’s water preservation efforts. For every post tagged #fishforafish, SweetWater Brewing stocked a trout in a local stream. The campaign boosted brand interaction and increased can design sales by 32% in the first two months.

Trends Taskforce

Our Trends Taskforce ensures clients stay relevant by identifying and simplifying the activation of social trends. We provide actionable insights tailored to each client's business, streamlining the path from ideation to execution. With deep expertise across platforms like TikTok and Meta, our team crafts data-driven, platform-specific content that scales across channels. By integrating strategy, creative, and production, we maximize content output and help brands make the most of their assets.

Our Creator Practice

We excel at personalized, scalable content through innovative creator partnerships, ranging from nano to macro influencers, to build long-term brand advocacy. By staying ahead of social trends, we effectively match clients with authentic creators, crafting full-funnel strategies tailored to specific goals and KPIs. Moreover, leveraging our extensive talent management relationships, we negotiate strategically to maximize value in the creator economy. Acting as an extension of your team, we handle everything from campaign strategy to execution, and we explore dynamic content collaborations that go beyond basic sponsored posts.

How to Undo

To help The Home Depot reach a younger audience, we created the YouTube series "How to Undo," featuring influencer Mike Montgomery. The episodic show provides entertaining, approachable content that teaches DIYers how to fix common mistakes, tapping into the insight that young homeowners often face challenges with first-time home projects.

THE HOME DEPOT

Celebrity Partnerships

To promote Baskin Robbins’ seasonal turkey ice cream cake, we partnered with reaction content creator Kalen Allen. We collaborated closely with Kalen to seamlessly integrate the cake into his natural style and recent content series. The result was a reaction video that outperformed his average Instagram content, earning 28% more engagements.

BASKIN-ROBBINS

App Experience Showcase

To highlight AccuWeather’s mobile app, we partnered with 9 long-term influencers in travel and outdoor niches over four months. By targeting specific segments like anglers and gardeners, they created series-style posts that showcased the app’s features in real-life contexts. This approach produced engaging content that positioned AccuWeather as an essential tool for its users.

ACCUWEATHER

Targeted Paid Media

For Southeast Toyota, we expanded our always-on strategy by integrating influencers as a key production arm to promote core vehicles, features, and accessories. This approach involved creating a balanced mix of lifestyle and vehicle-focused content, which was then strategically placed across various channels such as YouTube, paid social, and a dedicated lifestyle landing page. By diversifying media placements, we aimed to optimize clicks and maximize performance, effectively scaling our influencer content efforts.

SOUTHEAST TOYOTA