B2B EPISODIC STORYTELLING

Respect the Hustle

In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.

MAILCHIMP x TRADE SCHOOL

Embed Services

Mailchimp has an incredible in-house agency, but content demands were outpacing internal capacity. In order to help them scale, Trade School built a custom team - spanning strategy, creative, technical copywriting, production, and PM - that integrated directly into Mailchimp’s creative team to help tell their story and promote their extensive suite of tools for small businesses.

Our work together spanned email, social content, website landing pages, long-form articles, and production of live events, including marketing playbooks for CPAs and other B2B audiences. Across all lines of business, we collectively developed streamlined workflow processes, and plugged directly into Mailchimp’s tools and systems (including Workfront, Figma, Slack, and a shared secure Google server), to enable seamless collaboration across teams.

DRIVING SCALE & PERSONALIZATION

Dynamic Creative Studio

One of Trade School’s unique offerings is our Dynamic capability which helps clients scale digital and social content creation efficiently, and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools, automation, design systems, and adaptable templates to enable scale and personalization.

CONNECTING WITH B2B

The Home Depot Pros

Pros make up a significant portion of The Home Depot’s business, yet there was a gap in personalization for their specific needs. We worked with our Clients to help recapture the Pro by honing in on the specific needs of professionals in the construction and home improvement sectors, in order to bolster brand connection with this crucial segment. Our strategic approach not only sought to enhance representation but also to position The Home Depot as the ultimate hub for all project essentials for various Pro audience types, as well as drive engagement and loyalty through the Pro Xtra app.

CORPORATE COMMUNICATIONS

Tomorrow, Together

Southwest Airlines needed to communicate with their employees about a variety of upcoming changes across the organization, and equip them with the knowledge and tools to help implement the initiatives across the system. So we worked as an extension of their internal Corporate Communications team to create a series of educational videos explaining how leadership was tackling these big initiatives, and how individual employees could be a part of the “Tomorrow, Together” corporate strategy.