Latest Happenings
Hello!
We’ve been quite busy these past few months! Sharing with you here some of our latest work samples, from collaborations with partners including Coach Outlet, Publix SuperMarkets, The Home Depot, Southwest Airlines, and FedEx.
Our Latest Reel.
CONTENT AT SCALE
Dynamic Creative Studio
One of Trade School’s unique offerings is our Dynamic Content Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools, automation, design systems, and adaptable templates to enable scale and personalization.
COACH OUTLETS
DIGITAL CAMPAIGNS
It’s Just a Game
Working hand in hand with Publix’ internal creative agency, we’re helping promote Publix as the go-to spot for all your Super Bowl party hosting needs. The campaign spans multiple digital and social platforms, and includes brand and co-op messaging across over 80 unique creative assets.
PUBLIX SUPERMARKETS
INFLUENCER MARKETING
How to Undo
Trade School has an Influencer Marketing team of nearly 20 people, who manage more than 300 influencer partnerships annually. We create custom and scalable programs—ranging from Influencer-led UGC campaigns to fully scripted, agency-produced episodic series.
One of our recent campaigns was to help The Home Depot reach a younger audience, so we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. The co-created and produced over 20 episodes at Trade School Studios, and the show has over 1M views to date.
THE HOME DEPOT
INTERNAL COMMUNICATIONS
Tomorrow, Together
We partnered as an extension of Southwest Airline's Internal Corporate Communication team to develop a series of videos focused on educating staff on upcoming organizational changes. We provided creative support, along with full-service production and post, shooting across six locations to bring the stories to life. The internal team loved this series so much, they published to their Youtube channel for all audiences to view.
SOUTHWEST AIRLINES
B2B
Respect the Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
FEDEX