Anthony & Sylvan Pools
Hello There!
We are thrilled about the opportunity to be your agency partners. Please click here to download a PDF of our full agency credentials deck.
MEET
Trade School & 22Squared
Founded in1922 in Atlanta
350+ employees across 122 US cities
National and regional expertise
100% employee-owned
Offer the capabilities of a modern creative, media and tech agency at network scale
In-house, non-SAG production via Trade School Studios
Together, we know homeowner audiences better than any other agency, thanks to a decade-long partnership with The Home Depot, allowing us to market effectively to new home buyers, remodelers, DIYers, pros, and everyone in between. We drive business both nationally and hyper-locally with over $375M in buying power and local market expertise for regional brands like Publix, Southeast Toyota, and Advent Health. Our approach combines audience-led strategic planning, hard-working creative, and data-driven media planning and buying to create and distribute personalized, powerful content at scale.
We craft and deliver meaningful content for every audience
A brand’s growth in today’s world hinges on its ability to create and deliver highly relevant, personalized conversations to the right audiences every step of the way on their paths to purchase.
This means modern brands must exponentially increase the amount of content they create, and hyper-target with a sophisticated, data-driven media and messaging approach.
Our company is built to do exactly this. We’ve collapsed processes, combined media thinking with creative strategy, brought production in-house, and built tech-enabled workflows to scale creative while maintaining quality.
The result is a prolific, efficient communications engine that builds brand and drives growth for complex businesses.
Our Work
We excel at delivering creative that works hard, combining innovative ideas with strategic execution to ensure impactful results. Our team blends audience insights, data-driven media planning, and hard-working creative to craft personalized content that resonates and drives business growth.
Southeast Toyota
The Shock of Recognition campaign was developed In a time of economic uncertainty. We helped Southeast Toyota identify and create personalized messaging for customers who weren’t even aware they were in market for a new car, based on data. We won Adweek’s Media Plan of the Year (2024) for Best Use of Data, a Effie (2024) for Digital Media and a Jay Chiat Award (2023) for Customer Acquisition Strategy for this campaign.
The Home Depot
During our decade-long partnership with The Home Depot, we have successfully shifted their marketing strategy to an audience-led approach, addressing key segments such as movers, B2B pros, gen Z, first-time homebuyers, and remodelers. This transformation has enabled The Home Depot to better meet the unique needs of each segment, resulting in more personalized and effective marketing plans. By focusing on the specific preferences and behaviors of these groups, we have enhanced engagement, increased customer loyalty, and driven significant growth in sales and brand recognition.
Publix Supermarkets
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We can’t wait to meet you!
Thank you for considering us in this process, and we look forward to the opportunity to meet with you soon!
Feel free to reach out to us if you have any questions.