Agency Overview
Hello There!
At Trade School, we specialize in pioneering innovative solutions that anticipate future needs, creating strategies and experiences that drive growth and transformation in an ever-evolving market. Below, you’ll find samples of our work—a testament to our commitment to crafting what’s next.
EPISODIC SMB STORYTELLING
Respect the Hustle
In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.
FEDEX
INTERNAL COMMUNICATIONS
Tomorrow, Together
We partnered as an extension of Southwest Airline's Internal Corporate Communication team to develop a series of videos focused on educating staff on upcoming organizational changes. We provided creative support, along with full-service production and post, shooting across six locations to bring the stories to life.
SOUTHWEST AIRLINES
ENGAGING PROS
Never Enough
Trade School partnered with Makita to launch the "Good Enough is Never Enough" campaign, positioning Makita as the symbol of precision, comfort, and craftsmanship for professional tradespeople. In an industry saturated with claims of power and efficiency, we sought to differentiate Makita by focusing on the meticulous standards that define the professionals who choose their tools. Our creative approach celebrated the dedication, humility, and relentless pursuit of quality that drives these professionals, positioning Makita as the tool partner for those who value craftsmanship over raw power.
MAKITA
RETAIL MEDIA REBRAND
Orange Apron Media
Trade School partnered with The Home Depot to reimagine its retail media network, introducing Orange Apron Media (OAM) as part of the inaugural InFronts event. Designed to build on the legacy of upfronts and newfronts, InFronts positioned The Home Depot as a leader in the fast-evolving retail media landscape, showcasing their commitment to supplier success and innovative advertising solutions. The event served as the launchpad for the rebrand, uniting suppliers, vendors, and industry leaders around a shared vision for the future of home improvement marketing.
THE HOME DEPOT
INFLUENCER MARKETING
Memorial Day CTV: Featuring Galey Alix
On behalf of The Home Depot, we tested a new creator-led approach through a :15 second Connected TV (CTV) spot that highlighted the modular functionality of their hero patio set. By leveraging Galey Alix’s influence, the campaign aimed to boost brand awareness and engage Millennials and Gen Z, while comparing the effectiveness of creator-led content to traditional production methods. The primary objectives included maximizing product visibility across CTV and social media, with a key moment being Galey’s first sponsored TikTok post. The integrated omni-channel strategy, combining CTV and social media, reflected broader marketing trends highlighted in the 2024 Nielsen Annual Marketer Report. The work resulted in an impressive 9.14% engagement rate—447% above The Home Depot’s FY24 channel average. This provided valuable insights into the impact of creator-driven strategies on product visibility and overall brand performance.
THE HOME DEPOT
CONTENT AT SCALE
Mainspring AI
One of Trade School’s unique offerings is our Mainspring AI™ Content Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market leveraging AI. We’ve built a specialized team and workflow to achieve this high volume production, powered by AI-driven tools, strategic expertise, MarTech, automation, design systems, and adaptable templates to enable scale and personalization.
For a recent project for Coach, we were able to produce over 1000 unique assets across Digital, Social, Email and Web in just 6 weeks.
COACH
INFLUENCER MARKETING
How to Undo
We were tasked to help The Home Depot reach a younger audience, we created an episodic YouTube series that tapped into the insight that young homeowners are prone to more mistakes as they navigate home projects for the first time. We worked with influencer talent Mike Montgomery to create a show that would teach DIYers how to fix their most common mistakes with approachable, entertaining content. We produced 21 episodes in 22 days at Trade School Studios.
THE HOME DEPOT
AUDIENCE LED CONTENT
You’ve Never Been More Ready
As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing campaigns across a variety of key audiences, such as Movers, First time home buyers, B2B Pros, GenZ, Remodelers, and many more.
One example of our work with the Home Remodeler audience is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey.
THE HOME DEPOT
Talk Soon!
Christy Cross, Head of Growth
Phone: (404) 993-6169
Email: christy.cross@tradeschool.works