THE HOME DEPOT

You’ve Never Been More Ready

With more and more people renovating their homes during the pandemic, The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, “You’ve Never Been More Ready” and then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler, whether they leaned DIYer, Do-it-for-me, or somewhere in between. With a 5 day production, the result was over 270 pieces of content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey. 

THE HOME DEPOT

How to Undo

You can find a how-to video for almost anything you want to learn. But what if you mess up while you’re trying that new project? It’s basically impossible to find anything to help you fix your mistakes.

In order to help The Home Demo engage with a younger demographic and show people how to fix the most common mistakes made when taking on a DIY project, we created the How To Undo content series.

Working with influencer talent Mike Montgomery from Modern Builds, we wrote, directed, and produced two 10-episode seasons, (each shot in just 10 days at Trade School Studios) that turned boring how-to’s into something people would tune in for.

FEDEX

Respect The Hustle

There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.

THE HOME DEPOT

Templates & Automation

One of Trade School’s unique offerings is our Dynamic capability which helps clients scale digital content creation efficiently and accelerate speed to market. We’ve built a specialized team and custom workflow to achieve this high volume production, and leverage MarTech tools (like RevJet), animation, design systems, and adaptable templates. Here’s a look at how we’ve built a visual design system and Dynamic framework for The Home Depot to help them scale content creation across their digital and social platforms.

MAILCHIMP

Staff Augmentation

Mailchimp has an incredible in-house agency, but content demands were outpacing internal capacity. In order to help them scale, Trade School built a custom team - spanning strategy, creative, production, and PM - that integrated directly into Mailchimp’s creative team to help tell their story and promote their extensive suite of tools for small businesses.

Our work together spanned email, social content, website landing pages, long-form articles, and production of live events, including the Mailchimp E-commerce Masterclass Series. Across all lines of business, we collectively developed streamlined workflow processes, and plugged directly into Mailchimp’s tools and systems (including Workfront, Figma, Slack, and a shared secure Google server), to enable seamless collaboration across teams.